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Hi, I’m Yuqian (Carrie) Chen, a strategic marketer and content creator based in Amsterdam. I help creators and consumer brands grow by turning influencer ecosystems into measurable business results, supported by 4+ years of experience and collaborations with 10+ global brands. I’m passionate about turning data into creative, performance-driven campaigns. I’ve built a 300K+ cross-platform community and developed automated playbooks to scale content across channels. By leveraging Power BI and SQL, I’ve driven a 110% increase in engagement and 20% growth in social-led sales, while maintaining a vibrant, people-first brand voice.…Hi, I’m Yuqian (Carrie) Chen, a strategic marketer and content creator based in Amsterdam. I help creators and consumer brands grow by turning influencer ecosystems into measurable business results, supported by 4+ years of experience and collaborations with 10+ global brands. I’m passionate about turning data into creative, performance-driven campaigns. I’ve built a 300K+ cross-platform community and developed automated playbooks to scale content across channels. By leveraging Power BI and SQL, I’ve driven a 110% increase in engagement and 20% growth in social-led sales, while maintaining a vibrant, people-first brand voice.

Yuqian Chen

Video Editor, Brand Designer, Graphic Designer, +2

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Hi, I’m Yuqian (Carrie) Chen, a strategic marketer and content creator based in Amsterdam. I help creators and consumer brands grow by turning influencer ecosystems into measurable business results, supported by 4+ years of experience and collaborations with 10+ global brands. I’m passionate about turning data into creative, performance-driven campaigns. I’ve built a 300K+ cross-platform community and developed automated playbooks to scale content across channels. By leveraging Power BI and SQL, I’ve driven a 110% increase in engagement and 20% growth in social-led sales, while maintaining a vibrant, people-first brand voice.…Hi, I’m Yuqian (Carrie) Chen, a strategic marketer and content creator based in Amsterdam. I help creators and consumer brands grow by turning influencer ecosystems into measurable business results, supported by 4+ years of experience and collaborations with 10+ global brands. I’m passionate about turning data into creative, performance-driven campaigns. I’ve built a 300K+ cross-platform community and developed automated playbooks to scale content across channels. By leveraging Power BI and SQL, I’ve driven a 110% increase in engagement and 20% growth in social-led sales, while maintaining a vibrant, people-first brand voice.

Available to hire

Hi, I’m Yuqian (Carrie) Chen, a strategic marketer and content creator based in Amsterdam. I help creators and consumer brands grow by turning influencer ecosystems into measurable business results, supported by 4+ years of experience and collaborations with 10+ global brands. I’m passionate about turning data into creative, performance-driven campaigns.

I’ve built a 300K+ cross-platform community and developed automated playbooks to scale content across channels. By leveraging Power BI and SQL, I’ve driven a 110% increase in engagement and 20% growth in social-led sales, while maintaining a vibrant, people-first brand voice.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Chinese

Fluent

Work Experience

Account Manager at Capax Group

May 1, 2025 - Present

Spearheaded multi-market launch of Philip B on RedNote; defined creative direction and always-on activation strategy; localized global brand principles for Benelux and Asia; cultivated long-term partnerships with tier-1 distributors and influencer agencies; negotiated and closed high-value contracts totaling €80K in revenue in the first year.

Account Manager at Van Caem Klerks

January 1, 2024 - October 1, 2024

Produced a viral 'always-on' video series with 10,000+ average views per episode; led high-impact KOL partnerships and live-stream events delivering €2,000 in revenue in 3 hours (2.5x ROI); standardized ambassador onboarding with a loyalty membership program for 200 recurring customers.

Social Media Strategist and Content Creator at Freelancer

January 1, 2021 - Present

Remote, freelancer delivering audience insights, engagement metrics and retail campaigns for 50+ international brands; scaled personal brand to 300K+ followers; optimized full-funnel KPIs to achieve a 110% increase in video views within 60 days; built and managed a 300+ member ambassador group boosting livestream conversion rates by 20%.

Sales & Marketing Manager (Business Data Analysis) at Westwell

January 1, 2016 - December 1, 2021

Designed A/B testing frameworks for lead management; led 30+ cross-functional campaigns to drive a 200% increase in digital engagement.