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Hi, I’m Yuqian (Carrie) Chen, a strategic marketer and content creator based in Amsterdam. I help creators and consumer brands grow by turning influencer ecosystems into measurable business results, supported by 4+ years of experience and collaborations with 10+ global brands. I’m passionate about turning data into creative, performance-driven campaigns. I’ve built a 300K+ cross-platform community and developed automated playbooks to scale content across channels. By leveraging Power BI and SQL, I’ve driven a 110% increase in engagement and 20% growth in social-led sales, while maintaining a vibrant, people-first brand voice.…Hi, I’m Yuqian (Carrie) Chen, a strategic marketer and content creator based in Amsterdam. I help creators and consumer brands grow by turning influencer ecosystems into measurable business results, supported by 4+ years of experience and collaborations with 10+ global brands. I’m passionate about turning data into creative, performance-driven campaigns. I’ve built a 300K+ cross-platform community and developed automated playbooks to scale content across channels. By leveraging Power BI and SQL, I’ve driven a 110% increase in engagement and 20% growth in social-led sales, while maintaining a vibrant, people-first brand voice.

Yuqian Chen

Video Editor, Brand Designer, Graphic Designer, +2

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Hi, I’m Yuqian (Carrie) Chen, a strategic marketer and content creator based in Amsterdam. I help creators and consumer brands grow by turning influencer ecosystems into measurable business results, supported by 4+ years of experience and collaborations with 10+ global brands. I’m passionate about turning data into creative, performance-driven campaigns. I’ve built a 300K+ cross-platform community and developed automated playbooks to scale content across channels. By leveraging Power BI and SQL, I’ve driven a 110% increase in engagement and 20% growth in social-led sales, while maintaining a vibrant, people-first brand voice.…Hi, I’m Yuqian (Carrie) Chen, a strategic marketer and content creator based in Amsterdam. I help creators and consumer brands grow by turning influencer ecosystems into measurable business results, supported by 4+ years of experience and collaborations with 10+ global brands. I’m passionate about turning data into creative, performance-driven campaigns. I’ve built a 300K+ cross-platform community and developed automated playbooks to scale content across channels. By leveraging Power BI and SQL, I’ve driven a 110% increase in engagement and 20% growth in social-led sales, while maintaining a vibrant, people-first brand voice.

Available to hire

Hi, I’m Yuqian (Carrie) Chen, a strategic marketer and content creator based in Amsterdam. I help creators and consumer brands grow by turning influencer ecosystems into measurable business results, supported by 4+ years of experience and collaborations with 10+ global brands. I’m passionate about turning data into creative, performance-driven campaigns.

I’ve built a 300K+ cross-platform community and developed automated playbooks to scale content across channels. By leveraging Power BI and SQL, I’ve driven a 110% increase in engagement and 20% growth in social-led sales, while maintaining a vibrant, people-first brand voice.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Chinese

Fluent

Work Experience

Social Media Strategist and Content Creator at Freelancer

January 1, 2021 - Present

Remote, freelancer delivering audience insights, engagement metrics and retail campaigns for 50+ international brands; scaled personal brand to 300K+ followers; optimized full-funnel KPIs to achieve a 110% increase in video views within 60 days; built and managed a 300+ member ambassador group boosting livestream conversion rates by 20%.

Account Manager at Capax Group

May 1, 2025 - Present

Spearheaded multi-market launch of Philip B on RedNote; defined creative direction and always-on activation strategy; localized global brand principles for Benelux and Asia; cultivated long-term partnerships with tier-1 distributors and influencer agencies; negotiated and closed high-value contracts totaling €80K in revenue in the first year.

Account Manager at Van Caem Klerks

January 1, 2024 - October 1, 2024

Produced a viral 'always-on' video series with 10,000+ average views per episode; led high-impact KOL partnerships and live-stream events delivering €2,000 in revenue in 3 hours (2.5x ROI); standardized ambassador onboarding with a loyalty membership program for 200 recurring customers.

Sales & Marketing Manager (Business Data Analysis) at Westwell

January 1, 2016 - December 1, 2021

Designed A/B testing frameworks for lead management; led 30+ cross-functional campaigns to drive a 200% increase in digital engagement.