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I'm Ognyan Lekov, a strategic and passionate, impact-driven marketing leader with 24+ years of experience building brands and high-performing teams from the ground up. I orchestrate complex marketing operations across iGaming, FinTech, FMCG, Automotive, and Tech, with deep expertise in digital strategy, performance marketing, and brand development in both B2B and B2C. I've led end-to-end brand journeys from positioning to strong market presence, managed cross-channel digital and offline campaigns, scaled commercial ecosystems, and driven measurable business growth. I'm skilled at executing large-scale events and activations that elevate brand visibility and client engagement across international markets.…I'm Ognyan Lekov, a strategic and passionate, impact-driven marketing leader with 24+ years of experience building brands and high-performing teams from the ground up. I orchestrate complex marketing operations across iGaming, FinTech, FMCG, Automotive, and Tech, with deep expertise in digital strategy, performance marketing, and brand development in both B2B and B2C. I've led end-to-end brand journeys from positioning to strong market presence, managed cross-channel digital and offline campaigns, scaled commercial ecosystems, and driven measurable business growth. I'm skilled at executing large-scale events and activations that elevate brand visibility and client engagement across international markets.

Ognyan Lekov

Brand Strategist, Marketing Strategist, Growth Marketer, +5

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I'm Ognyan Lekov, a strategic and passionate, impact-driven marketing leader with 24+ years of experience building brands and high-performing teams from the ground up. I orchestrate complex marketing operations across iGaming, FinTech, FMCG, Automotive, and Tech, with deep expertise in digital strategy, performance marketing, and brand development in both B2B and B2C. I've led end-to-end brand journeys from positioning to strong market presence, managed cross-channel digital and offline campaigns, scaled commercial ecosystems, and driven measurable business growth. I'm skilled at executing large-scale events and activations that elevate brand visibility and client engagement across international markets.…I'm Ognyan Lekov, a strategic and passionate, impact-driven marketing leader with 24+ years of experience building brands and high-performing teams from the ground up. I orchestrate complex marketing operations across iGaming, FinTech, FMCG, Automotive, and Tech, with deep expertise in digital strategy, performance marketing, and brand development in both B2B and B2C. I've led end-to-end brand journeys from positioning to strong market presence, managed cross-channel digital and offline campaigns, scaled commercial ecosystems, and driven measurable business growth. I'm skilled at executing large-scale events and activations that elevate brand visibility and client engagement across international markets.

Available to hire

I’m Ognyan Lekov, a strategic and passionate, impact-driven marketing leader with 24+ years of experience building brands and high-performing teams from the ground up. I orchestrate complex marketing operations across iGaming, FinTech, FMCG, Automotive, and Tech, with deep expertise in digital strategy, performance marketing, and brand development in both B2B and B2C.

I’ve led end-to-end brand journeys from positioning to strong market presence, managed cross-channel digital and offline campaigns, scaled commercial ecosystems, and driven measurable business growth. I’m skilled at executing large-scale events and activations that elevate brand visibility and client engagement across international markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Bulgarian

Fluent

English

Advanced

Greek, Modern

Beginner

Work Experience

Marketing Director at AMUSNET

January 1, 2025 - December 31, 2026

Strategic planning and execution of integrated marketing strategies, go-to-market concepts, and campaigns for a licensed Bulgarian iGaming operator. Built and led cross-market marketing operations, owned budgets, and drove partnerships, brand visibility, and customer acquisition and retention across 30+ markets. Led 50+ international B2B events driving engagement and pipeline.

Head of Marketing / Strategic Marketing and Communications Manager at AMUSNET

January 1, 2017 - December 31, 2024

Led Marketing Operations and strategic marketing initiatives; defined GTM concepts and campaigns; managed multi-market activation across ATL, BTL, digital channels; directed employer branding and PR; oversaw influencer partnerships, social media, content strategy, and 50+ global events; collaborated with sales, product, and tech to align roadmaps with market opportunities.

Client Service Director / Chief Marketing Officer / New Business Development at Strategic Marketing & Branding Creative Agency

January 1, 2014 - December 31, 2017

Strategic leadership for branding and marketing services; overseeing client service, new business development, and agency operations; guided campaigns across FMCG, IT, and services; built client relationships and led project teams.

Account Director at Ogilvy Sofia

January 1, 2007 - December 31, 2014

Drove ATL/BTL campaigns, acted as primary liaison for Senior Account Manager; managed budgets, timelines, production and client communications; contributed to multi-market brand stories and integrated campaigns.

Account Executive / Production Manager at JWT Sofia (Huts JWT Sofia)

January 1, 2005 - December 31, 2007

Executed project management and production oversight across campaigns; supported creative teams and suppliers; prepared reports and budgets, ensuring timely delivery of assets in line with client expectations.