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Ognyan Lekov

Available to hire

I'm Ognyan Lekov, a strategic and passionate, impact-driven marketing leader with 24+ years of experience building brands and high-performing teams from the ground up.

About

I’m Ognyan Lekov, a strategic and passionate, impact-driven marketing leader with 24+ years of experience building brands and high-performing teams from the ground up. I orchestrate complex marketing operations across iGaming, FinTech, FMCG, Automotive, and Tech, with deep expertise in digital strategy, performance marketing, and brand development in both B2B and B2C.

I’ve led end-to-end brand journeys from positioning to strong market presence, managed cross-channel digital and offline campaigns, scaled commercial ecosystems, and driven measurable business growth. I’m skilled at executing large-scale events and activations that elevate brand visibility and client engagement across international markets.

  • 21 years' experience
  • Joined March 2026

Languages

  • BulgarianFluent
  • EnglishAdvanced
  • Greek, ModernBeginner

Industry experience

  • Gaming
  • Software & Internet
  • Media & Entertainment
  • Financial Services

More experts in Sofia, Bulgaria

Work experience· 5 roles

Marketing Director · AMUSNETJan 2025 – Dec 2026 · 2 yrs

Strategic planning and execution of integrated marketing strategies, go-to-market concepts, and campaigns for a licensed Bulgarian iGaming operator. Built and led cross-market marketing operations, owned budgets, and drove partnerships, brand visibility, and customer acquisition and retention across 30+ markets. Led 50+ international B2B events driving engagement and pipeline.

Head of Marketing / Strategic Marketing and Communications Manager · AMUSNETJan 2017 – Dec 2024 · 8 yrs

Led Marketing Operations and strategic marketing initiatives; defined GTM concepts and campaigns; managed multi-market activation across ATL, BTL, digital channels; directed employer branding and PR; oversaw influencer partnerships, social media, content strategy, and 50+ global events; collaborated with sales, product, and tech to align roadmaps with market opportunities.

Client Service Director / Chief Marketing Officer / New Business Development · Strategic Marketing & Branding Creative AgencyJan 2014 – Dec 2017 · 4 yrs

Strategic leadership for branding and marketing services; overseeing client service, new business development, and agency operations; guided campaigns across FMCG, IT, and services; built client relationships and led project teams.

Account Director · Ogilvy SofiaJan 2007 – Dec 2014 · 8 yrs
Account Executive / Production Manager · JWT Sofia (Huts JWT Sofia)Jan 2005 – Dec 2007 · 3 yrs

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