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I’m Samantha Groeblacher, a Creative Strategist and Executive Creative Director with a strong focus on digital platforms, community communication and strategic storytelling. I develop platform-specific campaign ideas, present them to senior stakeholders and translate brand and business objectives into effective, scalable creative solutions. I excel at leading cross-functional teams, crafting holistic creative concepts for digital and social channels, and mentoring client teams and internal crews. I enjoy exploring AI-enabled concepts, building compelling narratives and shaping brand experiences across multiple markets and cultures.…I’m Samantha Groeblacher, a Creative Strategist and Executive Creative Director with a strong focus on digital platforms, community communication and strategic storytelling. I develop platform-specific campaign ideas, present them to senior stakeholders and translate brand and business objectives into effective, scalable creative solutions. I excel at leading cross-functional teams, crafting holistic creative concepts for digital and social channels, and mentoring client teams and internal crews. I enjoy exploring AI-enabled concepts, building compelling narratives and shaping brand experiences across multiple markets and cultures.

Samantha Groeblacher

Creative Director, Copywriter, Brand Strategist, +1

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I’m Samantha Groeblacher, a Creative Strategist and Executive Creative Director with a strong focus on digital platforms, community communication and strategic storytelling. I develop platform-specific campaign ideas, present them to senior stakeholders and translate brand and business objectives into effective, scalable creative solutions. I excel at leading cross-functional teams, crafting holistic creative concepts for digital and social channels, and mentoring client teams and internal crews. I enjoy exploring AI-enabled concepts, building compelling narratives and shaping brand experiences across multiple markets and cultures.…I’m Samantha Groeblacher, a Creative Strategist and Executive Creative Director with a strong focus on digital platforms, community communication and strategic storytelling. I develop platform-specific campaign ideas, present them to senior stakeholders and translate brand and business objectives into effective, scalable creative solutions. I excel at leading cross-functional teams, crafting holistic creative concepts for digital and social channels, and mentoring client teams and internal crews. I enjoy exploring AI-enabled concepts, building compelling narratives and shaping brand experiences across multiple markets and cultures.

Available to hire

I’m Samantha Groeblacher, a Creative Strategist and Executive Creative Director with a strong focus on digital platforms, community communication and strategic storytelling. I develop platform-specific campaign ideas, present them to senior stakeholders and translate brand and business objectives into effective, scalable creative solutions.

I excel at leading cross-functional teams, crafting holistic creative concepts for digital and social channels, and mentoring client teams and internal crews. I enjoy exploring AI-enabled concepts, building compelling narratives and shaping brand experiences across multiple markets and cultures.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

German

Fluent

English

Advanced

Work Experience

Executive Creative Director at Digital Beyond Global

June 1, 2025 - Present

Led end-to-end development of large-scale brand partnerships, managed creative teams and translated brand and business objectives into scalable creative solutions for high-profile clients including MIO MIO, ABA and Magna. Focused on digital platforms, community engagement and strategic storytelling.

Creative & Strategy Director at Resource Management

July 1, 2023 - May 1, 2025

Strategic concepting and ownership of platform-specific creative and content strategies for digital and social channels. Translated business objectives into clear creative ideas, narratives and copy concepts; led client workshops and internal coaching; steered AI-powered campaign planning.

Creative Director at Bourros Group GmbH

May 1, 2019 - July 31, 2022

Collaborated with clients and internal teams to develop holistic brand appearances, led new business pitches, shaped brand communications across digital channels, presented strategic campaign concepts and managed creative teams and workshops.

Copywriter / Concept Developer at Kastner & Partner / Red Bull

October 1, 2016 - April 30, 2019

Concept development for social media and brand platforms; collaboration with cross-functional teams and external creators; production of TV and radio concepts; pitched ideas and supported campaigns across digital and traditional media.

Junior Copywriter at Ogilvy One / Ogilvy & Mather

October 1, 2015 - October 31, 2016

Online concept development and email campaigns; TV and radio commercials; headlines, short and long copy; social media concepts; contributed to new business pitches.