SG

Samantha Groeblacher

Available to hire

I’m Samantha Groeblacher, a Creative Strategist and Executive Creative Director with a strong focus on digital platforms, community communication and strategic storytelling.

About

I’m Samantha Groeblacher, a Creative Strategist and Executive Creative Director with a strong focus on digital platforms, community communication and strategic storytelling. I develop platform-specific campaign ideas, present them to senior stakeholders and translate brand and business objectives into effective, scalable creative solutions.

I excel at leading cross-functional teams, crafting holistic creative concepts for digital and social channels, and mentoring client teams and internal crews. I enjoy exploring AI-enabled concepts, building compelling narratives and shaping brand experiences across multiple markets and cultures.

  • 10 years' experience
  • Joined March 2026

Languages

  • GermanFluent
  • EnglishAdvanced

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Professional Services
  • Education

More experts in Frankfurt am Main, Germany

Work experience· 5 roles

Executive Creative Director · Digital Beyond GlobalJun 2025 – Present · 1 yr 6 mos

Led end-to-end development of large-scale brand partnerships, managed creative teams and translated brand and business objectives into scalable creative solutions for high-profile clients including MIO MIO, ABA and Magna. Focused on digital platforms, community engagement and strategic storytelling.

Creative & Strategy Director · Resource ManagementJul 2023 – May 2025 · 1 yr 11 mos

Strategic concepting and ownership of platform-specific creative and content strategies for digital and social channels. Translated business objectives into clear creative ideas, narratives and copy concepts; led client workshops and internal coaching; steered AI-powered campaign planning.

Creative Director · Bourros Group GmbHMay 2019 – Jul 2022 · 3 yrs 3 mos

Collaborated with clients and internal teams to develop holistic brand appearances, led new business pitches, shaped brand communications across digital channels, presented strategic campaign concepts and managed creative teams and workshops.

Copywriter / Concept Developer · Kastner & Partner / Red BullOct 2016 – Apr 2019 · 2 yrs 7 mos
Junior Copywriter · Ogilvy One / Ogilvy & MatherOct 2015 – Oct 2016 · 1 yr 1 mo

Education

Education Psychology & Systemic Coach · Association of Independent Trainers & Coaches Germany2023
Dual Vocational Training in Print Production & Media Design · State Vocational School, Bregenz, Austria2008 – 2011
Certificate in Copywriting & Creative Concepting · Text College, Munich, Germany2013 – 2014

Certifications and awards

Education Psychology & Systemic Coach2023
Dual Vocational Training in Print Production & Media Design2008 – 2011
Certificate in Copywriting & Creative Concepting2013 – 2014

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