Lara Woolthuis
I’m Lara Woolthuis, a marketing professional focused on online marketing, e-commerce, and content-driven growth.
About
I’m Lara Woolthuis, a marketing professional focused on online marketing, e-commerce, and content-driven growth. I enjoy turning data into actionable strategies, creating engaging content, and collaborating with cross-functional teams to boost brand visibility and revenue.
I am proactive, results-oriented, and fluent in German and English, with a passion for optimizing customer journeys across websites, emails, and social channels.
- 4 years' experience
- Joined March 2026
Skills· 14
Languages
- GermanFluent
- EnglishAdvanced
Industry experience
- Media & Entertainment
- Software & Internet
- Professional Services
Work experience
Coordinate external service providers (developers, tool integrations), manage teams and planning, and provide backend support for the shop system. Plan and execute marketing campaigns (email), develop visitor experiences, evaluate performance with KPIs, and produce reports. Build landing pages and funnels, conduct A/B testing, and oversee newsletter strategies; write web texts for email marketing, ads, SEO, landing pages, brochures, and articles; support with Klaviyo and Active Campaign; maintain and optimize social media channels.
Wrote web texts for email marketing, ad creatives, and SEO; assisted with landing pages, brochures, articles; helped develop content concepts and newsletter strategies; supported marketing tools such as Klaviyo and ActiveCampaign; contributed to funnel planning and optimization; maintained the university's online presence and social media channels.
Supported community services, coordinated volunteers and logistics for food distribution, and assisted with outreach and daily operations during the volunteer period.
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