I am a passionate content creator specializing in wellness, health, and women-focused brands. With hands-on experience managing my own brand’s Instagram, I develop emotionally intelligent and engaging content that resonates with mature audiences. I create Reels, carousels, and static posts while crafting captions and scripts that foster trust, empathy, and connection. I have a proven ability to generate weekly content ideas, plan and schedule posts, and analyze performance to refine messaging. My approach is collaborative, thoughtful, and aligned with wellness and women’s health themes. Whether it’s guiding visual creation, writing scroll-stopping captions, or supporting strategy, I bring creativity, consistency, and a calm, human tone to every project. I am familiar with Instagram best practices, particularly Reels-first content, and can contribute immediately to your brand’s growth and engagement.

Christelle Asmar

PRO

I am a passionate content creator specializing in wellness, health, and women-focused brands. With hands-on experience managing my own brand’s Instagram, I develop emotionally intelligent and engaging content that resonates with mature audiences. I create Reels, carousels, and static posts while crafting captions and scripts that foster trust, empathy, and connection. I have a proven ability to generate weekly content ideas, plan and schedule posts, and analyze performance to refine messaging. My approach is collaborative, thoughtful, and aligned with wellness and women’s health themes. Whether it’s guiding visual creation, writing scroll-stopping captions, or supporting strategy, I bring creativity, consistency, and a calm, human tone to every project. I am familiar with Instagram best practices, particularly Reels-first content, and can contribute immediately to your brand’s growth and engagement.

Available to hire

I am a passionate content creator specializing in wellness, health, and women-focused brands. With hands-on experience managing my own brand’s Instagram, I develop emotionally intelligent and engaging content that resonates with mature audiences. I create Reels, carousels, and static posts while crafting captions and scripts that foster trust, empathy, and connection.

I have a proven ability to generate weekly content ideas, plan and schedule posts, and analyze performance to refine messaging. My approach is collaborative, thoughtful, and aligned with wellness and women’s health themes.

Whether it’s guiding visual creation, writing scroll-stopping captions, or supporting strategy, I bring creativity, consistency, and a calm, human tone to every project. I am familiar with Instagram best practices, particularly Reels-first content, and can contribute immediately to your brand’s growth and engagement.

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Language

French
Fluent
Arabic
Fluent
English
Advanced

Work Experience

Founder / Nutrition Coach at Shapable (micro-entreprise)
September 1, 2025 - Present
Consultations nutritionnelles, création et commercialisation de 6 produits digitaux, missions freelance. Développement de compétences en relation client, organisation et suivis personnalisés.
Coach sportif at Maison de quartier des Coutillères, Pantin
December 1, 2024 - Present
Cours collectifs adaptés pour femmes et seniors; augmentation de la fréquence de 2 à 25 participantes et amélioration de la visibilité et de l'engagement.
Stage en recherche scientifique (sport) at Sport Études Academy
October 1, 2024 - May 31, 2025
Réalisation d'une étude sur l'impact de l'imagerie mentale sur la performance; approche nutritionnelle; développement d'une stratégie de contenu.
Stage en recherche scientifique at Paris West Tennis Academy
April 1, 2024 - April 30, 2024
Réalisation d'une étude expérimentale sur l'impact de l'imagerie mentale sur la performance et les aspects motivationnels; préparation physique.
Apprentice Dietitian / Nutrition Coach at Cabinet Diététique
January 1, 2023 - August 31, 2023
Suivi des patients (InBody 770); gestion des réseaux sociaux et amélioration de la visibilité du cabinet de 30%; accompagnement diététique personnalisé.
Atelier Nutritionnel – Facilitator at Les Paniers de Léa / Académie Olympique Française et autres
October 1, 2022 - Present
Animation de 10 ateliers pour sensibiliser les participantes à une alimentation équilibrée et à une activité physique régulière.
Coach fitness at Maison de quartier des Courtilières
December 1, 2024 - Present
Animation de séances de groupe adaptées pour femmes et seniors; augmentation de la fréquentation et création d'une ambiance attractive.
Stage en recherches scientifiques at Paris West Tennis Academy (Sport Studies Academy)
April 1, 2024 - June 30, 2024
Réalisation d'une étude expérimentale sur l'impact de l'imagerie mentale sur la performance; accompagnement nutritionnel et préparation mentale; encadrement des athlètes.
Free-lance business developper at The dietitian coach
January 1, 2026 - Present
• Élaboration de programmes nutritionnels personnalisés pour sportifs et grand public. • Rédaction et optimisation SEO d’articles de blog spécialisés en compléments alimentaires, nutrition et fitness. • Création de contenus marketing pour les réseaux sociaux (posts, carrousels, stories) et campagnes promotionnelles. • Conception et vente de produits digitaux : livrets, plannings, programmes sportifs et nutritionnels. • Organisation et animation d’événements (bar à shake, interventions en salle de sport). • Développement de partenariats avec salles de sport et marques fitness. • Conception de supports visuels : flyers, tableaux comparatifs, infographies et mind-maps pédagogiques.

Education

Bachelor en diététique et nutrition sportive at EDNH, Lille
September 1, 2020 - June 30, 2023
Bachelor en diététique et nutrition sportive at EDNH, Lille
September 1, 2023 - June 30, 2025
Master en entraînement et optimisation des performances sportives at Université Sorbonne Paris Nord
September 1, 2025 - March 24, 2026
Master EO PS (en entraînement et optimisation des performances sportives) at Université Sorbonne Paris Nord
September 1, 2023 - June 30, 2025
Bachelor en diététique et nutrition sportive at EDNH, Lille
September 1, 2020 - June 30, 2023

Qualifications

Zumba Basic 1
February 1, 2026 - March 24, 2026
Inside LVMH - Distance Creation & Branding, Retail and Customer Experience
January 11, 2030 - March 24, 2026
Zumba Basic 1
February 1, 2026 - March 24, 2026
Inside LVMH certification (Création et Branding, Retail et Customer Experience)
January 11, 2030 - March 24, 2026

Industry Experience

Education, Healthcare, Professional Services, Non-Profit Organization, Life Sciences, Media & Entertainment
    paper Instagram content strategy for wellness brand

    Création d’une stratégie de contenu hebdomadaire pour Instagram (Reels, carrousels, posts statiques).
    • Rédaction de captions et scripts adaptés à un public mature et féminin.
    • Analyse des performances pour ajuster le ton et le style.

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