Led marketing and sales development across multi-regional teams, rebuilt and unified the sales/marketing function, and established lead generation, content, SEO, and PPC capabilities. Coordinated remote sales members (USA and Denmark) and defined marketing KPIs, building data dashboards for decision-making. Produced 500K+ words of marketing, technical, and product content; created high-impact promotional videos and messaging aligned with market needs; launched localized positioning strategies and ABM initiatives; managed a cross-functional team of 5 (SEO copywriter, translator, UX designer, web developer).

Head of Marketing & Client Experience at Twisterlla Salesforce Consulting (Denmark, USA)

October 1, 2023 - Present

Led full lifecycle marketing and client experience, rebuilding and unifying the marketing function. Defined lead generation strategies, content, SEO, and paid media; coordinated remote sales teams; drove strategic partnerships and Salesforce AppExchange management; delivered improved funnel performance and revenue growth; partnered with engineering to define product features and optimized messaging for key stakeholders.

Head of Product Marketing / Chief Marketing Officer at Mageworx

April 20, 2024 - Present

Independent Marketing and Sales Development Consultant; led product marketing and marketing operations, including go-to-market (GTM), ABM, content, SEO, paid media, and client experience. Built and optimized dashboards (MRR, churn, acquisition), launched ABM in under 2 months increasing ICP-qualified leads by 40%, and strengthened pipeline. Led partner programs (Salesforce AppExchange, Gartner) and expanded presence across EMEA and North America. Produced 300+ SEO-optimized content pieces since 2017, developed localization strategies, and managed cross-functional teams to drive growth and revenue.