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I am a visual storyteller, designer and artist based in Sandton, Johannesburg. I craft intentional visual systems by decoding patterns, shaping ideas into cohesive experiences, and paying close attention to proportion, form, and colour. I integrate AI into my creative process to push boundaries while staying grounded in human intuition. My work spans art direction, wearable art, fashion-inspired design, and handcrafted pieces—from macrame to mixed-media installations.…I am a visual storyteller, designer and artist based in Sandton, Johannesburg. I craft intentional visual systems by decoding patterns, shaping ideas into cohesive experiences, and paying close attention to proportion, form, and colour. I integrate AI into my creative process to push boundaries while staying grounded in human intuition. My work spans art direction, wearable art, fashion-inspired design, and handcrafted pieces—from macrame to mixed-media installations.

Shelli Weltsman

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I am a visual storyteller, designer and artist based in Sandton, Johannesburg. I craft intentional visual systems by decoding patterns, shaping ideas into cohesive experiences, and paying close attention to proportion, form, and colour. I integrate AI into my creative process to push boundaries while staying grounded in human intuition. My work spans art direction, wearable art, fashion-inspired design, and handcrafted pieces—from macrame to mixed-media installations.…I am a visual storyteller, designer and artist based in Sandton, Johannesburg. I craft intentional visual systems by decoding patterns, shaping ideas into cohesive experiences, and paying close attention to proportion, form, and colour. I integrate AI into my creative process to push boundaries while staying grounded in human intuition. My work spans art direction, wearable art, fashion-inspired design, and handcrafted pieces—from macrame to mixed-media installations.

Available to hire

I am a visual storyteller, designer and artist based in Sandton, Johannesburg. I craft intentional visual systems by decoding patterns, shaping ideas into cohesive experiences, and paying close attention to proportion, form, and colour.

I integrate AI into my creative process to push boundaries while staying grounded in human intuition. My work spans art direction, wearable art, fashion-inspired design, and handcrafted pieces—from macrame to mixed-media installations.

Skills

Artwork

Branding

Illustration

Editorial Illustration

Logo

Experience Level

Artwork

Expert

Branding

Expert

Illustration

Expert

Editorial Illustration

Expert

Logo

Expert

Set Design

Intermediate

Fashion Design

Intermediate

Language

English

Fluent

Hebrew (modern)

Advanced

Work Experience

Art Director / Designer / Artist at SHELLI (luxury Macrame label)

January 1, 2007 - Present

Developed and directed original creative concepts across art, fashion, wearable art and design-led projects. Directed aesthetic vision from concept to execution, overseeing craftsmanship, and keeping the design intentional and cohesive. Founded SHELLI, a luxury macrame label focused on limited, exclusive pieces; pieces featured in Miss South Africa Pageant (2023) and the She Impressions Exhibition (2019). Exhibited contemporary mixed-media artwork in South Africa and abroad.

Art Teacher at King David Sandton

January 1, 2025 - Present

Delivered concept-led art education across multiple age groups. Designed and implemented curricula tailored to different skill levels, integrating professional art and design practices. Mentored students to develop individual creative voices and produce work suitable for exhibitions and competitions. Guided learners in composition, proportion, colour and visual technique. Fostered inclusive creative environment supporting neurodiverse learners.