I’m Inés, a brand designer who shapes ideas into distinctive visual experiences, building identities with purpose, emotion, and strategy. From branding systems to packaging design. I transform concepts into powerful visuals that connect and endure. Driven by creativity and precision, I help brands define their voice and stand out in an ever-evolving competitive landscape.…

Inés Selmi

I’m Inés, a brand designer who shapes ideas into distinctive visual experiences, building identities with purpose, emotion, and strategy. From branding systems to packaging design. I transform concepts into powerful visuals that connect and endure. Driven by creativity and precision, I help brands define their voice and stand out in an ever-evolving competitive landscape.…

Available to hire

I’m Inés, a brand designer who shapes ideas into distinctive visual experiences, building identities with purpose, emotion, and strategy. From branding systems to packaging design.
I transform concepts into powerful visuals that connect and endure. Driven by creativity and precision, I help brands define their voice and stand out in an ever-evolving competitive landscape.

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Skills

Experience Level

Language

Arabic
Advanced
French
Advanced
English
Advanced

Work Experience

Art Director / Graphic Designer at Magenta International
September 1, 2024 - January 1, 2026
Develop and define visual identities, ensuring consistency across all communication channels. Lead and supervise creative teams to deliver innovative and high-quality designs. Collaborate with clients and stakeholders to understand their vision and translate it into strong visual concepts. Manage the creative process from concept to final execution. Follow design trends and industry standards to maintain competitive and modern visuals.
Graphic Designer at ADS Valley
June 1, 2023 - September 1, 2024
Designed visual assets using Adobe Photoshop and Illustrator. Created print materials including flyers, brochures, and business cards. Designed creative and functional packaging solutions. Brainstormed concepts with clients to meet brand and business needs. Developed strategic brand identities.
Graphic Designer at UP COM
January 1, 2021 - March 1, 2023
Created graphics, presentations, and visual templates for meetings and client projects. Designed mock-ups while ensuring quality and client satisfaction. Responded to logo and design requests from internal teams and partners.
Freelance Graphic Designer
January 1, 2021 - March 1, 2023
International Clients: UK client: Created full branding including logo, visual identity, and packaging design for shampoo and cream products, as well as domain name support. Dubai client: Designed social media posts for personal branding of a business consultant. Spain client: Developed visual concepts and branding materials for an interior design project. France client: Designed printed restaurant menus aligned with the brand identity. Focused on packaging design for various products, including candles and pharmaceutical packaging.
Graphic Designer – PFE Internship at VENDAS
February 1, 2021 - June 1, 2021
Designed and developed branding for 30+ clients logo designs, business cards stationery, marketing materials, imagery layouts, and electronic books, generating business productivity and growth.
Art Director/ Graphic Designer at Magenta International
September 1, 2024 - January 1, 2026
Develop and define visual identities, ensuring consistency across all communication channels. Lead and supervise creative teams to deliver innovative and high-quality designs. Collaborate with clients and stakeholders to understand their vision and translate it into strong visual concepts. Manage the creative process from concept to final execution. Follow design trends and industry standards to maintain competitive and modern visuals.

Education

at Ecole Supérieur des sciences et technologies du design ESSTED
January 1, 2018 - March 28, 2026
ESSTED program at Ecole Supérieur des sciences et technologies du design (ESSTED)
January 1, 2018 - May 4, 2026

Qualifications

Bachelor’s in Design
January 1, 2018 - January 1, 2021
Bachelor’s in Design Graphic
January 1, 2018 - January 1, 2021

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Education

Skills

Experience Level