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Hi, I’m Jake Harrop. I’m a GTM Systems & HubSpot Architect with 10+ years of experience designing and scaling revenue infrastructure for B2B and multi-location organizations. I own end-to-end marketing and revenue systems architecture — from requirements mapping and solution design through to CRM data modelling, automation frameworks, integrations, governance, and adoption. I’m equally strategic and hands-on, building scalable GTM ecosystems that improve pipeline visibility, data trust, operational efficiency, and revenue performance. I lead architecture, implementation, and enable cross-functional teams across Marketing, Sales, and RevOps.…Hi, I’m Jake Harrop. I’m a GTM Systems & HubSpot Architect with 10+ years of experience designing and scaling revenue infrastructure for B2B and multi-location organizations. I own end-to-end marketing and revenue systems architecture — from requirements mapping and solution design through to CRM data modelling, automation frameworks, integrations, governance, and adoption. I’m equally strategic and hands-on, building scalable GTM ecosystems that improve pipeline visibility, data trust, operational efficiency, and revenue performance. I lead architecture, implementation, and enable cross-functional teams across Marketing, Sales, and RevOps.

Jake Harrop

Growth Marketer, Marketing Strategist, Marketing Consultant, +2

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Hi, I’m Jake Harrop. I’m a GTM Systems & HubSpot Architect with 10+ years of experience designing and scaling revenue infrastructure for B2B and multi-location organizations. I own end-to-end marketing and revenue systems architecture — from requirements mapping and solution design through to CRM data modelling, automation frameworks, integrations, governance, and adoption. I’m equally strategic and hands-on, building scalable GTM ecosystems that improve pipeline visibility, data trust, operational efficiency, and revenue performance. I lead architecture, implementation, and enable cross-functional teams across Marketing, Sales, and RevOps.…Hi, I’m Jake Harrop. I’m a GTM Systems & HubSpot Architect with 10+ years of experience designing and scaling revenue infrastructure for B2B and multi-location organizations. I own end-to-end marketing and revenue systems architecture — from requirements mapping and solution design through to CRM data modelling, automation frameworks, integrations, governance, and adoption. I’m equally strategic and hands-on, building scalable GTM ecosystems that improve pipeline visibility, data trust, operational efficiency, and revenue performance. I lead architecture, implementation, and enable cross-functional teams across Marketing, Sales, and RevOps.

Available to hire

Hi, I’m Jake Harrop. I’m a GTM Systems & HubSpot Architect with 10+ years of experience designing and scaling revenue infrastructure for B2B and multi-location organizations. I own end-to-end marketing and revenue systems architecture — from requirements mapping and solution design through to CRM data modelling, automation frameworks, integrations, governance, and adoption. I’m equally strategic and hands-on, building scalable GTM ecosystems that improve pipeline visibility, data trust, operational efficiency, and revenue performance. I lead architecture, implementation, and enable cross-functional teams across Marketing, Sales, and RevOps.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Platform Lead at TSG

May 1, 2025 - Present

Own and architect the end-to-end GTM systems landscape, with HubSpot at the core, supporting marketing, sales, and account management functions.

Head of Digital Marketing at Dupli

January 1, 2024 - April 1, 2024

Owned digital architecture, platforms, and performance across B2B, B2C, and D2C channels during a high-growth phase. Led HubSpot delivery, mapped requirements into HubSpot deals, and designed lifecycle stages; integrated CRM with web and ERP systems to create a joined-up commercial view.

Digital Marketing Manager at Dupli

January 1, 2023 - December 1, 2023

Hands-on delivery supporting growth through performance-driven digital execution. Translated commercial goals into digital activity and campaigns.

Senior Lead Marketing Specialist at Oodles

August 1, 2020 - December 1, 2022

Led digital marketing and HubSpot-enabled growth across a national restaurant portfolio; owned CRM strategy, automation, segmentation, and campaign execution. Drove cross-functional collaboration to turn marketing outcomes into revenue.

Founder & Marketing Systems Consultant at J & H Marketing (Freelance)

April 1, 2018 - October 1, 2022

Founded and scaled a HubSpot-led marketing and CRM consultancy. Built HubSpot environments for SMEs and startups; led requirements gathering, solution design, integrations, automation, and training. Supported API connections and third-party tools; delivered end-to-end transformation from strategy to adoption.

Marketing Data Analyst at TSG

October 1, 2024 - May 1, 2025

Strengthened data foundations underpinning scalable HubSpot architecture. Analyzed, cleaned, and re-structured CRM data sets; built dashboards and reporting frameworks for funnel performance, data health, and campaign insight; supported data governance initiatives.

Head of Openings – Marketing Manager at Silverpoint Leisure

August 1, 2015 - December 1, 2018

Architected marketing and CRM foundations for new hotel openings and franchise launches. Implemented HubSpot across hotels and franchises, designed technical and operational foundations to support marketing, sales, and customer engagement; led third-party integrations, supplier negotiations, and agency partnerships. Delivered multi-channel launch campaigns supported by paid social and CRM automation.