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Hi, I'm Kristina Rajzer, a revenue-focused marketing leader with 5+ years of experience in B2B tech and 11 years in marketing. With a background in psychology and a second degree in marketing, I understand why people buy and how to make them buy. My guiding question for every activity is: Does this move the business forward? If not, we skip it. I connect marketing, sales, support, and product to ensure data flows between them and everyone rows in the same direction. I lead teams by identifying each member's strengths and giving them the opportunity to shine. I'm a team player with clear boundaries; I don't micromanage, but I do ensure tasks are completed.…Hi, I'm Kristina Rajzer, a revenue-focused marketing leader with 5+ years of experience in B2B tech and 11 years in marketing. With a background in psychology and a second degree in marketing, I understand why people buy and how to make them buy. My guiding question for every activity is: Does this move the business forward? If not, we skip it. I connect marketing, sales, support, and product to ensure data flows between them and everyone rows in the same direction. I lead teams by identifying each member's strengths and giving them the opportunity to shine. I'm a team player with clear boundaries; I don't micromanage, but I do ensure tasks are completed.

Kristina Rajzer

Marketing Strategist, Growth Marketer, Brand Strategist, +2

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Hi, I'm Kristina Rajzer, a revenue-focused marketing leader with 5+ years of experience in B2B tech and 11 years in marketing. With a background in psychology and a second degree in marketing, I understand why people buy and how to make them buy. My guiding question for every activity is: Does this move the business forward? If not, we skip it. I connect marketing, sales, support, and product to ensure data flows between them and everyone rows in the same direction. I lead teams by identifying each member's strengths and giving them the opportunity to shine. I'm a team player with clear boundaries; I don't micromanage, but I do ensure tasks are completed.…Hi, I'm Kristina Rajzer, a revenue-focused marketing leader with 5+ years of experience in B2B tech and 11 years in marketing. With a background in psychology and a second degree in marketing, I understand why people buy and how to make them buy. My guiding question for every activity is: Does this move the business forward? If not, we skip it. I connect marketing, sales, support, and product to ensure data flows between them and everyone rows in the same direction. I lead teams by identifying each member's strengths and giving them the opportunity to shine. I'm a team player with clear boundaries; I don't micromanage, but I do ensure tasks are completed.

Available to hire

Hi, I’m Kristina Rajzer, a revenue-focused marketing leader with 5+ years of experience in B2B tech and 11 years in marketing. With a background in psychology and a second degree in marketing, I understand why people buy and how to make them buy. My guiding question for every activity is: Does this move the business forward? If not, we skip it.

I connect marketing, sales, support, and product to ensure data flows between them and everyone rows in the same direction. I lead teams by identifying each member’s strengths and giving them the opportunity to shine. I’m a team player with clear boundaries; I don’t micromanage, but I do ensure tasks are completed.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Russian

Advanced

Ukrainian

Advanced

Work Experience

Head of Marketing at code.store

August 1, 2024 - August 1, 2025

Built full-funnel communication from scratch: established ICP clarity, created content moving people from awareness to decision (blogs, webinars, co-marketing with partners, media placements); provided sales with materials for lead generation; planned and executed the tradeshow playbook (booth, messaging, conference outreach) to convert conversations into pipeline; ensured every activity targeted a specific ICP.

Head of Marketing at Van-Express Logistics

January 1, 2023 - January 1, 2025

Built the marketing function from zero; defined strategy, hired a team of 7, and implemented processes. Led a full rebrand that increased trust and engagement without losing clients or metrics. Opened two new markets: Italy and Slovenia. Worked with the dev team to feed customer insights; owned conferences and long-term strategy; built the owner's personal brand with video content and speaking opportunities.

Marketing Strategist at Recognized Agency

January 1, 2021 - January 1, 2024

Advised EU and US market clients on marketing processes, market opportunities, and team builds. Led positioning, funnels, and go-to-market execution. Collaborated directly with founders and marketing teams on user decision logic.

B2B Marketing Strategist at Kalicube

June 1, 2023 - July 1, 2024

Built strategies around retention and brand authority—events, masterminds, and community. Designed the Kalicube Pro Agency Elite Club framework. Focused on demand generation through partnerships and high-touch channels.

Media Manager at Luck Marketing Agency

January 1, 2018 - January 1, 2021

Started on social media; after two years, managed a team of five. Ran multi-channel campaigns for local clients, covering full-funnel content from awareness to conversion.

Head of Marketing at Van-Express Logistic

January 1, 2023 - January 1, 2025

Built the marketing function from zero. Defined the strategy, hired a team of 7 people, and built the processes. Led a full rebrand that increased trust and engagement—without losing a single client or dropping metrics around communication channels. Opened two new markets: Italy and Slovenia. Worked closely with the dev team, feeding customer insights while they built the app. Owned all conferences, long-term strategy, and built the owner's personal brand from scratch—video content, media, speaking opportunities.