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I am a marketing educator and founder with a passion for building education initiatives, crafting engaging brand stories, and driving community growth. I have led curriculum development, created scalable processes, and built cross-functional teams to deliver measurable outcomes. I thrive in collaborative environments, translating complex ideas into clear messaging, and leveraging data to optimize campaigns across email, SMS, social, and paid media. I focus on mentorship, stakeholder relations, and sustainable growth.…I am a marketing educator and founder with a passion for building education initiatives, crafting engaging brand stories, and driving community growth. I have led curriculum development, created scalable processes, and built cross-functional teams to deliver measurable outcomes. I thrive in collaborative environments, translating complex ideas into clear messaging, and leveraging data to optimize campaigns across email, SMS, social, and paid media. I focus on mentorship, stakeholder relations, and sustainable growth.

Erika D'Alfonsi

Brand Strategist, Marketing Strategist, Content Creator, +2

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I am a marketing educator and founder with a passion for building education initiatives, crafting engaging brand stories, and driving community growth. I have led curriculum development, created scalable processes, and built cross-functional teams to deliver measurable outcomes. I thrive in collaborative environments, translating complex ideas into clear messaging, and leveraging data to optimize campaigns across email, SMS, social, and paid media. I focus on mentorship, stakeholder relations, and sustainable growth.…I am a marketing educator and founder with a passion for building education initiatives, crafting engaging brand stories, and driving community growth. I have led curriculum development, created scalable processes, and built cross-functional teams to deliver measurable outcomes. I thrive in collaborative environments, translating complex ideas into clear messaging, and leveraging data to optimize campaigns across email, SMS, social, and paid media. I focus on mentorship, stakeholder relations, and sustainable growth.

Available to hire

I am a marketing educator and founder with a passion for building education initiatives, crafting engaging brand stories, and driving community growth. I have led curriculum development, created scalable processes, and built cross-functional teams to deliver measurable outcomes.

I thrive in collaborative environments, translating complex ideas into clear messaging, and leveraging data to optimize campaigns across email, SMS, social, and paid media. I focus on mentorship, stakeholder relations, and sustainable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Lead Educator & Co-founder at The Forest Courtyard Initiative

January 1, 2019 - December 31, 2023

Led the development of an alternative education initiative, with ownership over program vision, structure, and delivery. Designed curriculum frameworks and class structures rooted in engagement, clarity, and measurable outcomes. Directed marketing and communications to drive enrolment and community growth. Built planning, promotion, and program execution systems, balancing creative direction with operational rigor. Demonstrated entrepreneurial leadership through initiative-building and end-to-end ownership.

Strategic Copywriter / Marketing Consultant at Sharma Brands

January 1, 2023 - Present

Developed campaign strategies, conducted revenue attribution and cohort analyses, and produced executive-ready insights. Executed strategic copywriting across email, SMS, social, and paid media; shaped brand voice and lifecycle messaging; iterated on performance-driven campaigns.

Freelance Marketing & Content Specialist at Self-employed / Freelance

January 1, 2016 - Present

Provided ongoing freelance marketing and content support for clients across branding, messaging, and digital media; delivered high-performing content grounded in brand strategy and audience insights.