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I'm a content strategist and creator with 15+ years of translating research into clear, accurate content that resonates with consumers, building trust and loyalty. My focus is women's health, fitness, and wellness, where I bring credibility and engagement to women over 40, shaping brand voice and campaigns through audience-centered content, editorial calendars, and cross-channel storytelling.…

Ashley Reid

Content Creator, Content Strategist, Copywriter, +4

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I'm a content strategist and creator with 15+ years of translating research into clear, accurate content that resonates with consumers, building trust and loyalty. My focus is women's health, fitness, and wellness, where I bring credibility and engagement to women over 40, shaping brand voice and campaigns through audience-centered content, editorial calendars, and cross-channel storytelling.…

Available to hire

I’m a content strategist and creator with 15+ years of translating research into clear, accurate content that resonates with consumers, building trust and loyalty.

My focus is women’s health, fitness, and wellness, where I bring credibility and engagement to women over 40, shaping brand voice and campaigns through audience-centered content, editorial calendars, and cross-channel storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Women's Health Content Creator at Active Mom Fitness & Grove Co.

January 1, 2017 - Present

Produced women's health content guidance and social media audit recommendations, aligning evidence-based health messaging with brand voice and campaign strategy. Ran full content operations across email, social, and web; sustained 54,000+ monthly social reach and 33,000+ annual website visitors through consistent editorial calendar management and audience-centered content strategy (no paid acquisition). Wrote client-facing communications, onboarding content, and marketing copy, maintaining a consistent, empathetic brand voice contributing to 95%+ client retention. Maintained a library of 50+ assets (courses, workbooks, lead magnets, decks, blog posts); conducted bi-annual content audits for accuracy and relevance. Wrote health content for SNP Therapeutics within defined editorial standards. Reviewed AI-generated health and exercise science content for accuracy, tone, and clarity. Wrote and published a non-fiction women’s wellness book with Bloomsbury Academic (~280 pages).