I’m a marketing strategist with 10+ years of experience in hospitality, where results matter more than ideas that just look nice. I don’t do generic marketing. I build concepts that sell, combining strategy, storytelling, and performance to drive real bookings, not just engagement. My background spans sales, digital marketing, content, and product development, which allows me to see the full picture, from first impression to final conversion. I’ve worked on repositioning hotels, improving direct bookings, reducing bounce rates, and creating experiences that guests actually remember (and share). What makes me different? I think both sides: left brain (data, structure, conversion) and right brain (emotion, story, desire). That’s where marketing actually works. If you’re looking for someone to just “post content”, I’m not your person. If you want someone who will challenge your approach and build something that performs, we’ll get along well.

Marijana Kujundzic

I’m a marketing strategist with 10+ years of experience in hospitality, where results matter more than ideas that just look nice. I don’t do generic marketing. I build concepts that sell, combining strategy, storytelling, and performance to drive real bookings, not just engagement. My background spans sales, digital marketing, content, and product development, which allows me to see the full picture, from first impression to final conversion. I’ve worked on repositioning hotels, improving direct bookings, reducing bounce rates, and creating experiences that guests actually remember (and share). What makes me different? I think both sides: left brain (data, structure, conversion) and right brain (emotion, story, desire). That’s where marketing actually works. If you’re looking for someone to just “post content”, I’m not your person. If you want someone who will challenge your approach and build something that performs, we’ll get along well.

Available to hire

I’m a marketing strategist with 10+ years of experience in hospitality, where results matter more than ideas that just look nice.
I don’t do generic marketing. I build concepts that sell, combining strategy, storytelling, and performance to drive real bookings, not just engagement.
My background spans sales, digital marketing, content, and product development, which allows me to see the full picture, from first impression to final conversion. I’ve worked on repositioning hotels, improving direct bookings, reducing bounce rates, and creating experiences that guests actually remember (and share).
What makes me different?
I think both sides: left brain (data, structure, conversion) and right brain (emotion, story, desire). That’s where marketing actually works.
If you’re looking for someone to just “post content”, I’m not your person.
If you want someone who will challenge your approach and build something that performs, we’ll get along well.

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Language

Croatian
Fluent
English
Advanced
French
Advanced

Work Experience

Marketing Specialist / Cluster Sales & Marketing Manager at Meeting Point Hotels Group (FTI Group) / TT Hotels Croatia portfolio
January 1, 2023 - April 1, 2025
Led cluster-level marketing strategy and execution for three hotels (≈600 rooms) and one campsite within TT Hotels Croatia portfolio. Oversaw brand, CRM, email marketing, digital and performance marketing projects; defined budgets, creative direction for Meta Ads, and ROI-focused campaigns. Built and scaled the first measurable direct digital channel, generating €300k+ in web-attributed revenue (Mar–Oct 2025). Established CRM and newsletter revenue tracking, expanding the subscriber base from 600 to 1,800 and delivering €35k+ in directly attributed revenue in the first month through promo-code campaigns. Drove brand storytelling, cross-channel communications, and ROI-driven optimization, while leading CRM, content production, and omnichannel activation across three hotel brands.
Sales & Marketing Manager at Jelsa Resort
October 1, 2016 - December 1, 2022
Led end-to-end sales and marketing strategy for Jelsa Resort across three hotels and related F&B experiences. Oversaw brand positioning, storytelling, and online/offline communications; managed website, SEO, email, CRM, and social media; defined budgets and measured ROI; delivered growth in revenue and guest engagement.
Sales & Marketing Assistant at Jelsa Resort
March 1, 2016 - October 1, 2016
Supported day-to-day marketing activities, content creation, and campaign execution; assisted CRM and email marketing initiatives and coordination with travel partners.
Sales & Guest Experience (Hospitality) at Various DMCs & Travel Companies (Croatia)
April 1, 2013 - October 1, 2016
Managed guest experiences, client relations, and service delivery across hospitality, travel and tourism partners, aligning guest expectations with service quality.
Cluster Marketing Lead at TT Hotels Croatia portfolio
January 1, 2009 - January 1, 2011
Cluster-level marketing leadership across TT Hotels Croatia; built and aligned multi-channel strategies (brand, digital, and performance) to drive commercial objectives, and coordinated with group-level teams.

Education

Add your educational history here.

Qualifications

Master’s degree in Sociology / French language & literature
January 1, 2009 - January 1, 2011
Certified Tour Guide
January 1, 2014 - March 24, 2026

Industry Experience

Travel & Hospitality, Media & Entertainment, Professional Services, Retail