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Hi, I’m Inês Capelo, a Porto-based marketing and communications professional with 10+ years of experience across hospitality, culture, creative agencies, and large-scale events. I specialize in internal and external communications, digital strategy, content creation, partnerships, and project management. I thrive in high-pressure environments, aligning multidisciplinary teams to deliver engaging, brand-consistent initiatives that boost engagement and operational effectiveness.…Hi, I’m Inês Capelo, a Porto-based marketing and communications professional with 10+ years of experience across hospitality, culture, creative agencies, and large-scale events. I specialize in internal and external communications, digital strategy, content creation, partnerships, and project management. I thrive in high-pressure environments, aligning multidisciplinary teams to deliver engaging, brand-consistent initiatives that boost engagement and operational effectiveness.

Inês Capelo

Copywriter, Content Producer, Brand Strategist, +2

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Hi, I’m Inês Capelo, a Porto-based marketing and communications professional with 10+ years of experience across hospitality, culture, creative agencies, and large-scale events. I specialize in internal and external communications, digital strategy, content creation, partnerships, and project management. I thrive in high-pressure environments, aligning multidisciplinary teams to deliver engaging, brand-consistent initiatives that boost engagement and operational effectiveness.…Hi, I’m Inês Capelo, a Porto-based marketing and communications professional with 10+ years of experience across hospitality, culture, creative agencies, and large-scale events. I specialize in internal and external communications, digital strategy, content creation, partnerships, and project management. I thrive in high-pressure environments, aligning multidisciplinary teams to deliver engaging, brand-consistent initiatives that boost engagement and operational effectiveness.

Available to hire

Hi, I’m Inês Capelo, a Porto-based marketing and communications professional with 10+ years of experience across hospitality, culture, creative agencies, and large-scale events.

I specialize in internal and external communications, digital strategy, content creation, partnerships, and project management. I thrive in high-pressure environments, aligning multidisciplinary teams to deliver engaging, brand-consistent initiatives that boost engagement and operational effectiveness.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Beginner

Work Experience

Marketing & Communications Manager at Annassurra, SA

January 1, 2024 - January 1, 2026

Lead end-to-end internal and external communications strategy and execution for a multi-outlet hospitality group (hotel, restaurant, bar and yacht). Partner closely with leadership and operations to ensure clarity, consistency, and buy-in. Analyze performance data to inform content decisions and continuously refine messaging. Build and maintain strong relationships external partners.

Digital Content Strategist at Serralves Foundation

May 1, 2021 - December 1, 2021

Led integrated communication and content projects from concept to execution. Coordinated internal teams and suppliers across digital and event channels.

Account Manager at SA 365

May 1, 2021 - December 1, 2021

Managed integrated communication and content projects from concept to execution. Coordinated internal teams, clients, and suppliers across digital, video, live events, and branded content. Managed multiple projects simultaneously, ensuring quality, timelines, and budget control.

Communications Specialist at Faculdade de Belas Artes – Universidade do Porto

March 1, 2020 - December 31, 2021

Owned and led all internal and external communications and channels.

Press Officer & Partnerships at Pic Nic Produções, SA

May 1, 2014 - February 29, 2020

Led communications, marketing, and partnerships for large-scale events with more than 50,000 attendees in fast-paced, high-pressure environments including Vodafone Paredes de Coura and NOS Primavera Sound. Designed newsletters, email campaigns, and CRM-driven communications for multiple audiences. Managed ABM-style relationships with internal teams, sponsors, partners, media, and international stakeholders.