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I’m a Digital Growth and E-commerce specialist with a strong foundation in business and over 3 years of hands-on experience driving performance through paid media, data analytics, and conversion optimization. I’ve worked across agencies and SaaS environments managing multi-channel campaigns (Google, Meta, TikTok, LinkedIn), always focused on what really matters: measurable ROI, scalable systems, and sustainable revenue growth. My approach blends strategy with execution — from setting up tracking and funnels to optimizing campaigns and uncovering growth opportunities. What sets me apart is how I think: not in isolated campaigns, but in systems. I’m deeply interested in building “Growth Operating Systems” that combine paid media, CRM, data, automation, and AI to create compounding results over time. I enjoy working with ambitious teams, solving complex problems, and turning data into clear, actionable decisions. Currently, I’m also expanding my expertise in AI and automation to help businesses become more efficient, scalable, and future-ready.…I’m a Digital Growth and E-commerce specialist with a strong foundation in business and over 3 years of hands-on experience driving performance through paid media, data analytics, and conversion optimization. I’ve worked across agencies and SaaS environments managing multi-channel campaigns (Google, Meta, TikTok, LinkedIn), always focused on what really matters: measurable ROI, scalable systems, and sustainable revenue growth. My approach blends strategy with execution — from setting up tracking and funnels to optimizing campaigns and uncovering growth opportunities. What sets me apart is how I think: not in isolated campaigns, but in systems. I’m deeply interested in building “Growth Operating Systems” that combine paid media, CRM, data, automation, and AI to create compounding results over time. I enjoy working with ambitious teams, solving complex problems, and turning data into clear, actionable decisions. Currently, I’m also expanding my expertise in AI and automation to help businesses become more efficient, scalable, and future-ready.

Carlos Maria Muñoz Morillas

Growth Marketer, Product Marketer, Marketing Strategist, +2

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I’m a Digital Growth and E-commerce specialist with a strong foundation in business and over 3 years of hands-on experience driving performance through paid media, data analytics, and conversion optimization. I’ve worked across agencies and SaaS environments managing multi-channel campaigns (Google, Meta, TikTok, LinkedIn), always focused on what really matters: measurable ROI, scalable systems, and sustainable revenue growth. My approach blends strategy with execution — from setting up tracking and funnels to optimizing campaigns and uncovering growth opportunities. What sets me apart is how I think: not in isolated campaigns, but in systems. I’m deeply interested in building “Growth Operating Systems” that combine paid media, CRM, data, automation, and AI to create compounding results over time. I enjoy working with ambitious teams, solving complex problems, and turning data into clear, actionable decisions. Currently, I’m also expanding my expertise in AI and automation to help businesses become more efficient, scalable, and future-ready.…I’m a Digital Growth and E-commerce specialist with a strong foundation in business and over 3 years of hands-on experience driving performance through paid media, data analytics, and conversion optimization. I’ve worked across agencies and SaaS environments managing multi-channel campaigns (Google, Meta, TikTok, LinkedIn), always focused on what really matters: measurable ROI, scalable systems, and sustainable revenue growth. My approach blends strategy with execution — from setting up tracking and funnels to optimizing campaigns and uncovering growth opportunities. What sets me apart is how I think: not in isolated campaigns, but in systems. I’m deeply interested in building “Growth Operating Systems” that combine paid media, CRM, data, automation, and AI to create compounding results over time. I enjoy working with ambitious teams, solving complex problems, and turning data into clear, actionable decisions. Currently, I’m also expanding my expertise in AI and automation to help businesses become more efficient, scalable, and future-ready.

Available to hire

I’m a Digital Growth and E-commerce specialist with a strong foundation in business and over 3 years of hands-on experience driving performance through paid media, data analytics, and conversion optimization. I’ve worked across agencies and SaaS environments managing multi-channel campaigns (Google, Meta, TikTok, LinkedIn), always focused on what really matters: measurable ROI, scalable systems, and sustainable revenue growth. My approach blends strategy with execution — from setting up tracking and funnels to optimizing campaigns and uncovering growth opportunities.

What sets me apart is how I think: not in isolated campaigns, but in systems. I’m deeply interested in building “Growth Operating Systems” that combine paid media, CRM, data, automation, and AI to create compounding results over time. I enjoy working with ambitious teams, solving complex problems, and turning data into clear, actionable decisions. Currently, I’m also expanding my expertise in AI and automation to help businesses become more efficient, scalable, and future-ready.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Spanish; Castilian

Advanced

Work Experience

Door Porter at Riu Plaza The Gresham

August 1, 2025 - Present

Acting as the first point of contact for guests and delivering high-quality service to maintain the hotel's brand image. Coordinating tasks with the front desk and concierge teams and addressing guest needs in real time.

PPC Specialist at Bang Branding

February 1, 2025 - March 1, 2025

Developed, implemented, and optimized pay-per-click, search, and remarketing campaigns. Monitored daily performance across CTR, CPC, ROAS, MER, and CAC and reallocated budgets to achieve maximum efficiency for the clients. Carried out keyword research and refinement, as well as audience optimization to improve conversions. Ensured accurate conversion tracking and attribution, implementing and validating GA4, Google Tag Manager, Google Ads tags and Meta Pixel setups.

Account Manager at Adgestor

April 1, 2024 - September 1, 2024

Supported clients with high digital marketing budgets and managed a portfolio of 15+ B2B and B2C clients while acting as the primary point of contact for paid media strategy. Demonstrated effective communication skills and ability to manage daily communications with clients and internal teams to ensure alignment, deliver quality and commercial impact.

Head of Marketing at Open Solutions

May 1, 2022 - January 1, 2024

Defined and executed annual acquisition and revenue roadmaps aligned with product development, business expansion, and commercial priorities. Led SEO optimization and content strategy to increase organic visibility through structured keyword research and content development. Collaborated with developers to optimize landing pages, user flows and conversion performance. Planned and managed demand generation initiatives across paid media, SEO, content, CRO, and email marketing.

Marketing Assistant

March 1, 2021 - June 1, 2021

Supported e-commerce and feed management activities, including product uploads, image handling, error checks, and issue resolution. Conducted keyword research and SEO analysis using SEMrush and Sistrix, and assisted with SEO content creation and metadata optimization for Magento-based websites. Prepared performance reports using Google Data Studio, leveraging data from Google Analytics, Google Search Console, Google Merchant Center, and Google Drive.