Available to hire
I’m a branding, digital marketing, and art direction specialist with more than 20 years helping brands build lasting identities and effective online strategies. I love turning complex briefs into clear visual systems, captivating campaigns, and measurable results.
I’ve led creative teams across industries, from cosmetics and healthcare to retail and professional services, always balancing strategic positioning with bold aesthetics. I thrive on turning ideas into polished assets—from logos and packaging to social content and digital experiences—delivering value for clients and audiences alike.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Intermediate
Work Experience
Creative Director at CoolCMKT (Independent Practice)
January 1, 2024 - PresentDevelop comprehensive branding and digital marketing strategies; lead creative direction for advertising campaigns and promotional assets; provide consultancy on corporate image and brand positioning; manage social media presence and website administration; coordinate end-to-end design projects and production workflows.
CEO & Creative Director at Inversiones Cool Communications, C.A
January 1, 2005 - January 1, 2023Directed a full-service agency focusing on visual communication, branding systems, and advertising materials; oversaw creative lifecycles and production; implemented digital marketing strategies and established online presence across industries; managed client relations and business operations.
Community Manager at Distribuidora Bacesmos, SRL
February 1, 2021 - August 1, 2021Managed corporate social media platforms; maintained and updated the corporate website; produced digital content centered on brand positioning and audience engagement.
Senior Designer & Community Manager at Inversiones Perfumessence, C.A.
January 1, 2013 - September 1, 2019Designed packaging and labels for cosmetic and beauty product lines; developed graphic assets and sales enablement materials; managed social media channels and brand-specific digital content strategy.
Art Director at Ver D Comunicaciones Integradas, C.A.
July 1, 2010 - December 1, 2011Designed and developed advertising assets for diverse 360° client campaigns.
Image & Design Manager at Inversiones Perfumessence, C.A.
September 1, 2001 - July 1, 2009Led the Art & Design Department, supervising creative workflows and brand consistency; developed specialized packaging and labeling for cosmetics; designed promotional and corporate materials for nationwide sales.
Art Director at Pronóstico Consultores, C.A.
January 1, 2000 - July 1, 2001Created graphic design assets for advertising campaigns and corporate identity projects.
Sales & Marketing Coordinator at New Choice Producciones
February 1, 1996 - September 1, 1997Coordinated sales teams and provided strategic support for marketing initiatives.
Junior Art Director at Leo Burnett Venezuela
September 1, 1992 - December 1, 1994Assisted Senior Art Director in conceptualizing high-level creative projects and developing graphic components for major national campaigns.
Education
Bachelor of Arts in Social Communication – Advertising & Public Relations at Universidad Católica Andrés Bello (UCAB)
January 1, 1995 - January 1, 2000Associate Degree in Graphic Design at Instituto de Diseño de Caracas
January 1, 1989 - January 1, 1992Postgraduate Diploma in Community Management & Digital Marketing at Universidad AVEPANE
January 1, 2012 - January 1, 2013Qualifications
Postgraduate Diploma in Community Management & Digital Marketing
January 1, 2012 - January 1, 2013Web Analytics, SEO, and Social Media Content Marketing
January 1, 2013 - January 1, 2013Junior Web Designer Certification
January 1, 2011 - January 1, 2011Adobe Dreamweaver & Photoshop Specialist Course
January 1, 2007 - January 1, 2007Creative Writing Workshop
January 1, 2014 - January 1, 2014Industry Experience
Professional Services, Media & Entertainment, Retail, Life Sciences
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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