I’m a branding, digital marketing, and art direction specialist with more than 20 years helping brands build lasting identities and effective online strategies. I love turning complex briefs into clear visual systems, captivating campaigns, and measurable results. I’ve led creative teams across industries, from cosmetics and healthcare to retail and professional services, always balancing strategic positioning with bold aesthetics. I thrive on turning ideas into polished assets—from logos and packaging to social content and digital experiences—delivering value for clients and audiences alike.

Julmy S. Suárez Manzanares

I’m a branding, digital marketing, and art direction specialist with more than 20 years helping brands build lasting identities and effective online strategies. I love turning complex briefs into clear visual systems, captivating campaigns, and measurable results. I’ve led creative teams across industries, from cosmetics and healthcare to retail and professional services, always balancing strategic positioning with bold aesthetics. I thrive on turning ideas into polished assets—from logos and packaging to social content and digital experiences—delivering value for clients and audiences alike.

Available to hire

I’m a branding, digital marketing, and art direction specialist with more than 20 years helping brands build lasting identities and effective online strategies. I love turning complex briefs into clear visual systems, captivating campaigns, and measurable results.

I’ve led creative teams across industries, from cosmetics and healthcare to retail and professional services, always balancing strategic positioning with bold aesthetics. I thrive on turning ideas into polished assets—from logos and packaging to social content and digital experiences—delivering value for clients and audiences alike.

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Language

Spanish; Castilian
Fluent
English
Intermediate

Work Experience

Creative Director at CoolCMKT (Independent Practice)
January 1, 2024 - Present
Develop comprehensive branding and digital marketing strategies; lead creative direction for advertising campaigns and promotional assets; provide consultancy on corporate image and brand positioning; manage social media presence and website administration; coordinate end-to-end design projects and production workflows.
CEO & Creative Director at Inversiones Cool Communications, C.A
January 1, 2005 - January 1, 2023
Directed a full-service agency focusing on visual communication, branding systems, and advertising materials; oversaw creative lifecycles and production; implemented digital marketing strategies and established online presence across industries; managed client relations and business operations.
Community Manager at Distribuidora Bacesmos, SRL
February 1, 2021 - August 1, 2021
Managed corporate social media platforms; maintained and updated the corporate website; produced digital content centered on brand positioning and audience engagement.
Senior Designer & Community Manager at Inversiones Perfumessence, C.A.
January 1, 2013 - September 1, 2019
Designed packaging and labels for cosmetic and beauty product lines; developed graphic assets and sales enablement materials; managed social media channels and brand-specific digital content strategy.
Art Director at Ver D Comunicaciones Integradas, C.A.
July 1, 2010 - December 1, 2011
Designed and developed advertising assets for diverse 360° client campaigns.
Image & Design Manager at Inversiones Perfumessence, C.A.
September 1, 2001 - July 1, 2009
Led the Art & Design Department, supervising creative workflows and brand consistency; developed specialized packaging and labeling for cosmetics; designed promotional and corporate materials for nationwide sales.
Art Director at Pronóstico Consultores, C.A.
January 1, 2000 - July 1, 2001
Created graphic design assets for advertising campaigns and corporate identity projects.
Sales & Marketing Coordinator at New Choice Producciones
February 1, 1996 - September 1, 1997
Coordinated sales teams and provided strategic support for marketing initiatives.
Junior Art Director at Leo Burnett Venezuela
September 1, 1992 - December 1, 1994
Assisted Senior Art Director in conceptualizing high-level creative projects and developing graphic components for major national campaigns.

Education

Bachelor of Arts in Social Communication – Advertising & Public Relations at Universidad Católica Andrés Bello (UCAB)
January 1, 1995 - January 1, 2000
Associate Degree in Graphic Design at Instituto de Diseño de Caracas
January 1, 1989 - January 1, 1992
Postgraduate Diploma in Community Management & Digital Marketing at Universidad AVEPANE
January 1, 2012 - January 1, 2013

Qualifications

Postgraduate Diploma in Community Management & Digital Marketing
January 1, 2012 - January 1, 2013
Web Analytics, SEO, and Social Media Content Marketing
January 1, 2013 - January 1, 2013
Junior Web Designer Certification
January 1, 2011 - January 1, 2011
Adobe Dreamweaver & Photoshop Specialist Course
January 1, 2007 - January 1, 2007
Creative Writing Workshop
January 1, 2014 - January 1, 2014

Industry Experience

Professional Services, Media & Entertainment, Retail, Life Sciences