Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Luiz Otavio Marangão Souza, a data-driven Marketing Analyst based in Dublin with a European passport. I specialise in turning business goals into measurable KPIs and actionable insights, translating campaign performance, CRM activity and engagement data into growth opportunities. I have hands-on experience building dashboards, conducting funnel and attribution analysis, and communicating findings clearly to marketing, product and operations stakeholders. Right now I’m expanding my skills with a B.Sc. AI & Working into the Future at CCT College Dublin and I’m pursuing ongoing training in data & AI. I enjoy collaborating cross-functionally to guide strategic decisions, optimise ROI, and support scalable growth across channels, CRM, and experimentation.…I'm Luiz Otavio Marangão Souza, a data-driven Marketing Analyst based in Dublin with a European passport. I specialise in turning business goals into measurable KPIs and actionable insights, translating campaign performance, CRM activity and engagement data into growth opportunities. I have hands-on experience building dashboards, conducting funnel and attribution analysis, and communicating findings clearly to marketing, product and operations stakeholders. Right now I’m expanding my skills with a B.Sc. AI & Working into the Future at CCT College Dublin and I’m pursuing ongoing training in data & AI. I enjoy collaborating cross-functionally to guide strategic decisions, optimise ROI, and support scalable growth across channels, CRM, and experimentation.

Luiz Otavio Marangão Souza

Marketing Analyst, Growth Marketer, Data Analyst, +2





I'm Luiz Otavio Marangão Souza, a data-driven Marketing Analyst based in Dublin with a European passport. I specialise in turning business goals into measurable KPIs and actionable insights, translating campaign performance, CRM activity and engagement data into growth opportunities. I have hands-on experience building dashboards, conducting funnel and attribution analysis, and communicating findings clearly to marketing, product and operations stakeholders. Right now I’m expanding my skills with a B.Sc. AI & Working into the Future at CCT College Dublin and I’m pursuing ongoing training in data & AI. I enjoy collaborating cross-functionally to guide strategic decisions, optimise ROI, and support scalable growth across channels, CRM, and experimentation.…I'm Luiz Otavio Marangão Souza, a data-driven Marketing Analyst based in Dublin with a European passport. I specialise in turning business goals into measurable KPIs and actionable insights, translating campaign performance, CRM activity and engagement data into growth opportunities. I have hands-on experience building dashboards, conducting funnel and attribution analysis, and communicating findings clearly to marketing, product and operations stakeholders. Right now I’m expanding my skills with a B.Sc. AI & Working into the Future at CCT College Dublin and I’m pursuing ongoing training in data & AI. I enjoy collaborating cross-functionally to guide strategic decisions, optimise ROI, and support scalable growth across channels, CRM, and experimentation.

Available to hire

I’m Luiz Otavio Marangão Souza, a data-driven Marketing Analyst based in Dublin with a European passport. I specialise in turning business goals into measurable KPIs and actionable insights, translating campaign performance, CRM activity and engagement data into growth opportunities. I have hands-on experience building dashboards, conducting funnel and attribution analysis, and communicating findings clearly to marketing, product and operations stakeholders.

Right now I’m expanding my skills with a B.Sc. AI & Working into the Future at CCT College Dublin and I’m pursuing ongoing training in data & AI. I enjoy collaborating cross-functionally to guide strategic decisions, optimise ROI, and support scalable growth across channels, CRM, and experimentation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Italian

Fluent

Portuguese

Fluent

Work Experience

Freelance – Marketing Analytics & Growth at Dublin / Remote

January 1, 2022 - Present

Translated business objectives into KPIs and analytics frameworks, analysing campaign, CRM, and engagement data. Built dashboards and recurring reports to track acquisition, conversion, and customer value trends. Delivered insight-driven recommendations to support prioritisation, budget allocation, and performance optimisation.

Marketing & Performance Analytics — Fashion Retail at Lorys

January 1, 2024 - Present

Planned and analysed content and campaign performance aligned with revenue, engagement, and retention goals. Monitored social and paid media results, comparing historical vs. current performance to guide optimisation. Analysed customer behaviour and repeat purchase patterns, reporting actionable insights to the business owner.

Product, Marketing & Analytics at LHWEB (Own Project)

January 1, 2024 - Present

Designed and developed a React-based website, defining positioning, branding, and go-to-market foundations. Structured marketing funnel, KPIs, and reporting framework from scratch with an analytics-first approach. Integrated product, marketing, and data perspectives to support scalable growth decisions.

Marketing & Sales Consultant at Pagine S. S.p.A.

January 1, 2023 - December 31, 2023

Designed analytics-driven Meta and Google campaigns, supported by CPA and customer journey analysis. Implemented UTM frameworks and performance dashboards to track KPIs and campaign effectiveness.

Operations – Data Process Innovator at Sweeney Sheet Metal

January 1, 2023 - Present

Designed KPI framework and automated reporting, improving visibility and reducing setup time by ~20%. Applied data-driven discipline to support process optimisation and operational decision-making.