CMS Executive at Holland & Barrett

Lead CMS operations, improve workflows, and enhance content quality. Developed streamlined processes, reduced publishing errors, and boosted engagement that drove £50,000 in donations during a key campaign.

Web Marketing Assistant at Kaplan International Pathways

Supported the web content and e-commerce teams in delivering website updates aligned with commercial targets and trading priorities. Managed and optimized product content within Magento (titles, descriptions, specifications, imagery), added new products and ranges, and created SEO-optimised copy to ensure consistency across the digital shelf. Implemented on-site product recommendations using Nosto to drive revenue Growth. Led Agile delivery practices, conducted stand-ups and retros, and maintained CMS workflows to improve content accuracy. Set up in-app notifications and used analytics to inform changes. Enforced pre-launch review/sign-off processes to maintain quality, accessibility, and compliance. Optimized content for SEO, brand consistency, and engagement across B2B and consumer segments; collaborated with internal teams to address issues and improve user journeys.