Hi, I’m Blossom Lawrence—a growth-focused Social Media Manager based in Calgary. I specialize in building and scaling digital brands across education, beauty, food, and community spaces. With 2+ years of hands-on experience, I’ve driven engagement and reach by translating brand positioning into structured content strategies and short-form video that resonates with audiences. I thrive in managing multiple accounts, collaborating with teams and creators, and using data to push visibility, retention, and community growth. My core strengths include content marketing, analytics, and visual branding using Canva, delivering consistent brand voice and measurable results.

Blossom Lawrence

Hi, I’m Blossom Lawrence—a growth-focused Social Media Manager based in Calgary. I specialize in building and scaling digital brands across education, beauty, food, and community spaces. With 2+ years of hands-on experience, I’ve driven engagement and reach by translating brand positioning into structured content strategies and short-form video that resonates with audiences. I thrive in managing multiple accounts, collaborating with teams and creators, and using data to push visibility, retention, and community growth. My core strengths include content marketing, analytics, and visual branding using Canva, delivering consistent brand voice and measurable results.

Available to hire

Hi, I’m Blossom Lawrence—a growth-focused Social Media Manager based in Calgary. I specialize in building and scaling digital brands across education, beauty, food, and community spaces. With 2+ years of hands-on experience, I’ve driven engagement and reach by translating brand positioning into structured content strategies and short-form video that resonates with audiences.

I thrive in managing multiple accounts, collaborating with teams and creators, and using data to push visibility, retention, and community growth. My core strengths include content marketing, analytics, and visual branding using Canva, delivering consistent brand voice and measurable results.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Social Media Manager at IBKEARNS
January 1, 2025 - Present
Built brand presence from inception and developed a structured content strategy. Implemented short-form video strategy to increase visibility and engagement. Established consistent brand voice and authority positioning.
Social Media Manager at LUXE_CANVAS1
June 1, 2025 - Present
Increased followers from 40+ to nearly 200; achieved 10.9K monthly organic reach; improved engagement rate by approximately 90% within 3 months; managed collaborations and strengthened brand consistency.
Social Media Manager at TILAWEJAORO
July 1, 2025 - Present
Increased engagement by approximately 65% within 3 months; grew monthly organic reach to nearly 2K; developed product-focused content marketing strategy.
Volunteer Social Media Manager at Girls Community Platform
April 1, 2024 - Present
Managed digital presence and increased audience interaction. Developed engagement-driven content strategy. Strengthened consistency and community growth.

Education

Add your educational history here.

Qualifications

Social Media Management – Meta (Coursera)
January 1, 2025 - March 25, 2026
Social Media & Digital Marketing Fundamentals
January 1, 2025 - March 25, 2026
YouTube Editing: Enhance Your Videos
January 1, 2025 - March 25, 2026
How to Create Video for Online Courses – University of Edinburgh (Coursera)
January 1, 2025 - March 25, 2026
Programming with Generative AI – In Progress
January 1, 2025 - March 25, 2026
Social Media Management – Meta (Coursera)
January 1, 2025 - March 25, 2026
Social Media & Digital Marketing Fundamentals
January 1, 2025 - March 25, 2026
YouTube Editing: Enhance Your Videos
January 1, 2025 - March 25, 2026
How to Create Video for Online Courses – University of Edinburgh (Coursera)
January 1, 2025 - March 25, 2026
Programming with Generative AI
January 11, 2030 - March 25, 2026

Industry Experience

Education, Media & Entertainment, Professional Services, Retail, Other