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I am Muhammad Shoaib Tasleem, a dedicated Sessional Academic and Marketing Consultant focused on the intersection of digital branding and consumer behavior analytics. I design and deliver curriculum that bridges theory with empirical industry data, and I leverage quantitative methods to investigate SEM and social media ecosystems. I’m passionate about helping students develop critical thinking and apply data-driven decision making in evolving markets. Beyond teaching, I lead data-driven projects that translate insights into growth opportunities, from product recommendations to churn prediction. I mentor students to think creatively about marketing challenges and collaborate with cross-functional teams to align technical solutions with business goals.…I am Muhammad Shoaib Tasleem, a dedicated Sessional Academic and Marketing Consultant focused on the intersection of digital branding and consumer behavior analytics. I design and deliver curriculum that bridges theory with empirical industry data, and I leverage quantitative methods to investigate SEM and social media ecosystems. I’m passionate about helping students develop critical thinking and apply data-driven decision making in evolving markets. Beyond teaching, I lead data-driven projects that translate insights into growth opportunities, from product recommendations to churn prediction. I mentor students to think creatively about marketing challenges and collaborate with cross-functional teams to align technical solutions with business goals.

Muhammad Shoaib Tasleem

Data Scientist, Content Creator, Marketing Analyst, +2

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I am Muhammad Shoaib Tasleem, a dedicated Sessional Academic and Marketing Consultant focused on the intersection of digital branding and consumer behavior analytics. I design and deliver curriculum that bridges theory with empirical industry data, and I leverage quantitative methods to investigate SEM and social media ecosystems. I’m passionate about helping students develop critical thinking and apply data-driven decision making in evolving markets. Beyond teaching, I lead data-driven projects that translate insights into growth opportunities, from product recommendations to churn prediction. I mentor students to think creatively about marketing challenges and collaborate with cross-functional teams to align technical solutions with business goals.…I am Muhammad Shoaib Tasleem, a dedicated Sessional Academic and Marketing Consultant focused on the intersection of digital branding and consumer behavior analytics. I design and deliver curriculum that bridges theory with empirical industry data, and I leverage quantitative methods to investigate SEM and social media ecosystems. I’m passionate about helping students develop critical thinking and apply data-driven decision making in evolving markets. Beyond teaching, I lead data-driven projects that translate insights into growth opportunities, from product recommendations to churn prediction. I mentor students to think creatively about marketing challenges and collaborate with cross-functional teams to align technical solutions with business goals.

Available to hire

I am Muhammad Shoaib Tasleem, a dedicated Sessional Academic and Marketing Consultant focused on the intersection of digital branding and consumer behavior analytics. I design and deliver curriculum that bridges theory with empirical industry data, and I leverage quantitative methods to investigate SEM and social media ecosystems. I’m passionate about helping students develop critical thinking and apply data-driven decision making in evolving markets.

Beyond teaching, I lead data-driven projects that translate insights into growth opportunities, from product recommendations to churn prediction. I mentor students to think creatively about marketing challenges and collaborate with cross-functional teams to align technical solutions with business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Head of Project Management and Behavioral Innovation at Nudge Money

May 1, 2024 - December 1, 2024

Led the rollout of an innovative financial product to a credit union, ensured seamless implementation and measurable impact. Designed and developed advanced algorithms leveraging data analysis and AI-based libraries, achieving 90% accuracy in transaction categorization. Built predictive models for churn detection, auto loans, credit cards, financial literacy, and various banking products; created data-driven solutions for product recommendations to enhance engagement and profitability. Collaborated with cross-functional teams to align technical solutions with business goals and drive efficiency and customer satisfaction.

Marketing Analyst/Consultant at Education Ecosystem (Livecoding Inc.)

November 1, 2016 - November 1, 2023

Conducted detailed market research to gauge potential demand for educational products and services. Engaged closely with clients to understand needs and successfully achieve research and campaign goals. Analyzed consumer behavior to anticipate market trends, informing product strategy and driving innovative service demand. Played a key role in business growth by developing and implementing strategic marketing initiatives and leading robust marketing programs, contributing to client engagement and service expansion.

Marketing Analyst/Consultant at Upwork & Fiverr

February 1, 2011 - Present

Plan and develop advertising policies and campaigns that align with sales objectives. Provide strategic advice to executives and clients on advertising strategies to reach target markets and create consumer awareness. Coordinate specialized activities for advertising campaigns, including artwork, copywriting, and media scripting, within time and budget constraints. Analyze consumer patterns and preferences to inform marketing strategies; research market demand for new goods and services and perform data analysis to understand market characteristics. Support business growth by preparing and executing marketing objectives, policies, and programs, and conducting market research for opportunities.

Founder & CEO at Printitt.pk – House of Custom

November 1, 2018 - November 1, 2023

Pioneered and directed a thriving online store with a global reach to over 18,000 customers. Established strategic direction and marketing/customer acquisition objectives. Leveraged data science to analyze web data and metrics via Google Analytics, Facebook Pixel, SEMRUSH, Ahrefs, and Google Data Studio to drive profitability. Innovated business processes by designing and implementing automation for recurring tasks using bots and AI software.

Lecturer & Trainer at Punjab IT Board, University of the Punjab

October 1, 2017 - July 1, 2022

Mentored aspiring marketers in online marketing skills for entrepreneurship and project management. Delivered lectures on digital marketing tactics and e-commerce platform management to drive sales and market presence. Trained students in big data analysis using Google Data Studio and Google Analytics to shape effective advertising strategies and boost product awareness. Provided guidance on using tools like SEMrush, Ahrefs, and Facebook Pixel for coordinating targeted advertising campaigns within set constraints. Advised on marketing mix and market research techniques to uncover opportunities for business growth and optimal market positioning.

Sessional Academic at Monash University

February 1, 2025 - Present

Teach marketing courses (Brand Management; Marketing Management: Theory and Practice). Received Dean’s Purple Letter for teaching excellence; reported high student satisfaction (e.g., 92% in SEM 1 and SEM 2, 2025).

Sessional Academic at Deakin University

November 1, 2022 - Present

Teach marketing courses (Principles of Marketing; Marketing Analytics) and deliver lectures/tutorials for Undergraduate and Masters. Lead and evaluate student performance and contribute to scholarly activities in Marketing.