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I am a senior executive with 20+ years of international experience across media, digital and marketing. Former CEO with a strong track record in business growth, transformation and diversification. I currently advise companies and institutions on digital strategy, content ecosystems and audience development, while engaging in academic and thought leadership activities. I lead as an independent advisor and board-level executive, helping organizations navigate digital evolution, partnerships and innovation. I also contribute to academic programs and thought leadership in digital media and strategy.…I am a senior executive with 20+ years of international experience across media, digital and marketing. Former CEO with a strong track record in business growth, transformation and diversification. I currently advise companies and institutions on digital strategy, content ecosystems and audience development, while engaging in academic and thought leadership activities. I lead as an independent advisor and board-level executive, helping organizations navigate digital evolution, partnerships and innovation. I also contribute to academic programs and thought leadership in digital media and strategy.

Simonetta Zanette

Creative Director, Content Designer, Executive Producer, +2

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I am a senior executive with 20+ years of international experience across media, digital and marketing. Former CEO with a strong track record in business growth, transformation and diversification. I currently advise companies and institutions on digital strategy, content ecosystems and audience development, while engaging in academic and thought leadership activities. I lead as an independent advisor and board-level executive, helping organizations navigate digital evolution, partnerships and innovation. I also contribute to academic programs and thought leadership in digital media and strategy.…I am a senior executive with 20+ years of international experience across media, digital and marketing. Former CEO with a strong track record in business growth, transformation and diversification. I currently advise companies and institutions on digital strategy, content ecosystems and audience development, while engaging in academic and thought leadership activities. I lead as an independent advisor and board-level executive, helping organizations navigate digital evolution, partnerships and innovation. I also contribute to academic programs and thought leadership in digital media and strategy.

Available to hire

I am a senior executive with 20+ years of international experience across media, digital and marketing. Former CEO with a strong track record in business growth, transformation and diversification. I currently advise companies and institutions on digital strategy, content ecosystems and audience development, while engaging in academic and thought leadership activities.

I lead as an independent advisor and board-level executive, helping organizations navigate digital evolution, partnerships and innovation. I also contribute to academic programs and thought leadership in digital media and strategy.

Language

Italian

Fluent

English

Fluent

French

Advanced

Spanish; Castilian

Advanced

German

Intermediate

Russian

Beginner

Work Experience

Independent Advisor & Lecturer – Digital Media & Content Strategy at Self-Employed

April 1, 2026 - Present

Independent advisory across digital media, editorial strategy and content ecosystems, supporting organizations in defining positioning, content direction and audience engagement models in evolving digital environments. Engaged in academic development and executive education initiatives, contributing to programs in digital communication, media and content strategy.

CEO & Chief Diversification and Growth Officer at HEARST DIGITAL SA (Switzerland)

January 1, 2015 - March 31, 2026

Full accountability for corporate strategy, growth and business diversification within a complex international media environment. Responsible for identifying, developing and scaling new revenue streams, transforming existing business models and driving digital evolution across the organization. Oversee strategic partnerships, innovation initiatives and international development opportunities, ensuring long-term sustainability and competitive positioning. Led a multi-layered structure of 60+ internal and external resources, fostering a performance-driven culture and enabling cross-functional alignment.

Head of Marketing Operations at HEARST ITALIA (Milan)

January 1, 2025 - March 31, 2026

Accountable for the integration of Product, Consumer, Trade Marketing and Technology functions within a unified operating model. Drives alignment between marketing strategy, product development and platform capabilities to improve performance, efficiency and customer experience. Leads multidisciplinary teams and enables organizational evolution toward a more data-driven and agile structure.

Head of Content Studio at HEARST ITALIA (Milan)

January 1, 2020 - January 1, 2025

Founded and developed the Content Creative Studio, positioning it as a strategic business unit delivering high-value multimedia projects at global level. Led the creation of branded and white-label content solutions, supporting international clients with innovative storytelling formats and integrated campaigns. Played a key role in evolving the commercial offering through content-driven revenue streams.

Managing Director at ALFEMMINILE (Axel Springer Group) (Milan)

January 1, 2010 - December 31, 2014

Held full P&L responsibility (5–7M€), driving business growth and strategic repositioning of the platform in a rapidly evolving digital landscape. Led a team of 20 FTEs, strengthening organizational structure and operational efficiency. Defined and executed growth strategies, enhancing audience engagement and commercial performance.

Senior International Digital Leadership Roles at CONDÉ NAST INTERNATIONAL

January 1, 2007 - December 31, 2010

Held multiple leadership roles across key international markets (UK, France, Russia, Italy), contributing to the development and scaling of digital operations. Managed cross-market initiatives, supporting business expansion and revenue growth in emerging and established markets. Led teams of up to 20 resources and managed budgets up to 5M€, ensuring alignment with global strategic priorities.

Digital & Business Development Director at ZENITHOPTIMEDIA GROUP (Milan)

January 1, 2000 - December 31, 2007

Built and developed digital capabilities within the organization, contributing to early-stage growth of digital media services. Led business development initiatives and managed progressively larger teams and budgets (up to 8M€).

Marketing & Events Manager at CHRYSLER JEEP CORPORATION (EMEA) (Brussels)

January 1, 1996 - December 31, 2000

Managed marketing and communication activities across the Italian market, with responsibility for large-scale international events. Oversaw motorshow and motorsport initiatives at EMEA level, managing budgets up to 10M€.

International Account & New Business at BOZELL GROUP

January 1, 1989 - December 31, 1996

Developed international client relationships across Europe and Asia, contributing to new business acquisition and strategic account management.