Mohamed Al-Bashat

Marketing Manager at Canadian National

Led multi-channel marketing campaigns, social media content, and sponsorship initiatives across MEN A region for Hollywood and Arabic titles; produced on-set and behind-the-scenes content and coordinated 15+ premieres and press events; implemented AI tools to optimize workflows and achieved 40% growth in Instagram engagement.

Marketing Manager at Eagle Films Middle East

Developed and executed integrated marketing strategies to enhance brand visibility and market penetration; grew website traffic with SEO improvements; managed large digital ad budgets across social, search, and display; secured major sponsorships and partnerships; expanded brand presence in new markets with geo-targeted campaigns; led 10+ staff across cross-functional teams; introduced AI tools to workflow.

Managed movie sales and distribution in cinemas and platforms across MEN A region; drove revenue growth through strategic sales initiatives and marketing campaigns; led cross-functional teams to achieve targets and analyzed market trends to identify opportunities for growth.