Hanna Baranova

Language

Russian
Fluent
Italian
Fluent
English
Advanced

Work Experience

Freelance Creative Director, Producer & Photographer / Videographer at Self-employed
January 1, 2009 - Present
Fashion editorial and advertising photography for luxury and lifestyle brands; creating fashion films, brand content and social media campaigns for fashion, beauty and hospitality sectors; full-cycle creative production management: concept development, casting, location scouting, on-set direction, post-production.
Co-Owner at IQON Digital Marketing & Production Agency, Italy
January 1, 2021 - January 1, 2024
Developed creative concepts for special projects, events and branded productions. Managed influencer marketing, talent marketing and branded content amplification campaigns. Oversaw social media production strategy for fashion channels and international brands. Led end-to-end project management across multiple simultaneous client accounts.
Journalist & Reporter at Magazine "Vse Srazu", Belarus
January 1, 2006 - January 1, 2008
Conducted interviews and produced photographic reportage of cultural events in Belarus; provided editorial coverage with a focus on visual storytelling.
Key Project — Football and More / Sharjah's Night of the Stars 2024 YouTube Channel Launch & Live Stream Production at Self-initiated Projects
January 1, 2024 - Present
Produced the launch of the official YouTube channel for Football and More; directed the live stream of the charity match featuring an international roster of football icons; coordinated production logistics and real-time content management for the live broadcast.
Creative Director, Producer & Photographer / Videographer at Freelance
January 1, 2009 - Present
Fash ion, editorial and advertising photography for luxury and lifestyle brands; creating fashion films, brand content and social media campaigns; full-cycle creative production management: concept development, casting, location scouting, on-set direction, post-production.
Journalist & Reporter at Magazine 'Vse Srazu', Belarus
January 1, 2006 - January 1, 2008
Conducted interviews and produced photographic reportage of cultural events in Belarus; provided editorial coverage with a focus on visual storytelling.
Creative Director & Brand Communications (Concept Development) at Santo ni — Dubai Creative Concept 2025
January 1, 2024 - January 1, 2025
Developed creative concepts and brand communications for Santo Ni's Dubai presence; designed visual storytelling and campaign direction aligned with luxury positioning; project staged but not yet produced.
Creative Director & Ambassador Campaign (Concept Development) at Major Developers UAE
January 1, 2025 - Present
Developed advertising campaign concepts for UAE-based Major Developers, focusing on brand ambassador Francesco Totti; led creative direction, visual narrative and communications strategy for the launch campaign; project stage only.
Video & Live Stream Producer at Football and More / Sharjah's Night of the Stars 2024
January 1, 2024 - December 31, 2024
Produced the launch of the Football and More official YouTube channel; managed live stream of the charity match featuring an international roster of football icons; coordinated production logistics, on-site setup and real-time content management for the broadcast.
Freelance Creative Director, Producer & Photographer / Videographer at Freelance (Self-employed)
January 1, 2009 - Present
Fashion, editorial and advertising photography for luxury and lifestyle brands. Creating fashion films, brand content and social media campaigns for fashion, beauty and hospitality sectors. Full-cycle creative production management: concept development, casting, location scouting, on-set direction, post-production.
Co-Owner at IQON Digital Marketing & Production Agency
January 1, 2021 - January 1, 2024
Developed creative concepts for special projects, events and branded productions. Managed influencer marketing, talent marketing and branded content amplification campaigns. Oversaw social media production strategy for fashion channels and international brands. Led end-to-end project management across multiple client accounts.
Journalist & Reporter at Magazine Vse Srazu, Belarus
January 1, 2006 - January 1, 2008
Conducted interviews and produced photographic reportage of cultural events in Belarus. Provided editorial coverage with a focus on visual storytelling.
Video Producer (YouTube Channel Launch) at Football and More / Sharjah's Night of the Stars
January 1, 2024 - January 1, 2024
Produced the launch of the official Football and More YouTube channel and managed the live stream of the charity match featuring an international roster of football icons.
Freelance Creative Content Producer & Photographer/Videographer at Self-employed
January 1, 2009 - Present
End-to-end content production from briefing through capture, editing and platform publishing. Short-form video production for Instagram Reels, TikTok and YouTube - concept, shoot, edit, publish. On-location content capture for live events, activations and brand moments with fast-turnaround delivery. Social media channel management: content planning, scheduling and publishing. Photography for fashion, editorial, advertising, luxury real estate and hospitality. Full-cycle production management: casting, locations counting, on-set direction, post-production.
Co-owner at IQ ON Digital Marketing & Production Agency
January 1, 2021 - Present
Developed creative concepts for branded productions, special projects and events. Managed social media production strategy and content delivery for clients’ channels and international brands. Led influencer and talent marketing campaigns and end-to-end project management across multiple client accounts.
Social Football Summit Dubai — Social Media & Content Production at Social Football Summit Dubai
January 1, 2025 - Present
Managed social media strategy and on-site content delivery for a major international sports summit. Directed and produced video interviews on location with international football figures. Oversaw on-site production logistics and post-production pipeline independently.
Founder & Content Director at FSH NON
January 1, 2023 - Present
Founded and independently managed FSH NON, a fashion content channel covering Dubai, Milan, Paris Fashion Weeks. Grew channel to 6.6K subscribers and 1.4M+ lifetime views across 423 published videos. Produced, directed and edited all video content independently — fashion week coverage, runways shows, street style, brand events.
Content Producer / Live Production at Football and More / Sharjah's Night of the Stars
January 1, 2024 - Present
Produced launch of Football and More YouTube channel and managed live stream of the charity match. Coordinated on-site production logistics, technical streaming setup and real-time content management. Players featured: Francesco Totti, Paolo Maldini, Fabio Cannavaro, Michael Owen, Rivaldo, etc.
Editorial Director, Production & Photography at 2 Key Projects Editorial Publications (L'Officiel Austria, L'Officiel Russia, Elle Kazakhstan, Rebel Magazine, L'Officiel Cyprus, L'Officiel Liechtenstein, L'Officiel Monaco, L'Officiel Liechtenstein — Cover Shoot, etc.)
July 1, 2023 - Present
Selected creative direction, production & photography for editorial publications. Worked across multiple international editions with cover shoots and feature layouts.

Education

Master in Luxury Digital Marketing & Communication at Unimarconi University, Italy
January 1, 2024 - January 1, 2025
Economics (Finance & Credit) at Belarusian State University of Economics, Minsk
January 1, 2003 - January 1, 2008
Master in Luxury Digital Marketing & Communication at Unimarconi University, Italy
January 1, 2024 - January 1, 2025
Economics (Finance & Credit) at Belarusian State University of Economics, Minsk
January 1, 2003 - January 1, 2008
Master in Luxury Digital Marketing & Communication at Unimarconi University, Italy
January 1, 2024 - January 1, 2025
Economics (Finance & Credit) at Belarusian State University of Economics, Minsk
January 1, 2003 - January 1, 2008
IAB Forum 2023 – Digital Innovation Event at IAB Forum
January 1, 2023 - January 1, 2023
Personal Coaching – Barbara Marzorati at Barbara Marzorati
January 1, 2023 - January 1, 2023
Personal Profile Insights Discovery at Insights Discovery
January 1, 2023 - January 1, 2023
Master in Luxury Digital Marketing & Communication at Unimarconi University, Italy
January 1, 2024 - January 1, 2025
Economics (Finance & Credit) at Belarusian State University of Economics, Minsk
January 1, 2003 - January 1, 2008

Qualifications

IAB Forum 2023 — Digital Innovation Event: Generative AI revolution
January 1, 2023 - January 1, 2023
Personal Coaching — Barbara Marzorati
January 1, 2023 - January 1, 2023
IAB Forum 2023 – Digital Innovation Event
January 1, 2023 - January 1, 2023
Personal Coaching – Barbara Marzorati
January 1, 2023 - January 1, 2023
Personal Profile Insights Discovery
January 1, 2023 - January 1, 2023

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services, Retail, Other, Real Estate & Construction, Software & Internet