I'm a creative broadcast leader with 25+ years delivering world-class live sports productions, branded entertainment and multi-platform storytelling for major broadcasters and global brands. I specialise in transforming competition into compelling entertainment through creative direction, live event storytelling and fan-first programming, and I build content ecosystems that connect audiences across broadcast, digital, social and streaming platforms. I've worked with Sky Sports, BBC, Channel 4, Premier League Productions, PepsiCo and EA Sports to create premium sports entertainment programming for modern global audiences. I'm passionate about the intersection of sport, gaming culture, esports and interactive entertainment, where competition, community and storytelling exist within the same ecosystem. I love developing programming that sits at the crossroads of sport and gaming to engage fans wherever they consume content.

Graham Lewis

I'm a creative broadcast leader with 25+ years delivering world-class live sports productions, branded entertainment and multi-platform storytelling for major broadcasters and global brands. I specialise in transforming competition into compelling entertainment through creative direction, live event storytelling and fan-first programming, and I build content ecosystems that connect audiences across broadcast, digital, social and streaming platforms. I've worked with Sky Sports, BBC, Channel 4, Premier League Productions, PepsiCo and EA Sports to create premium sports entertainment programming for modern global audiences. I'm passionate about the intersection of sport, gaming culture, esports and interactive entertainment, where competition, community and storytelling exist within the same ecosystem. I love developing programming that sits at the crossroads of sport and gaming to engage fans wherever they consume content.

Available to hire

I’m a creative broadcast leader with 25+ years delivering world-class live sports productions, branded entertainment and multi-platform storytelling for major broadcasters and global brands. I specialise in transforming competition into compelling entertainment through creative direction, live event storytelling and fan-first programming, and I build content ecosystems that connect audiences across broadcast, digital, social and streaming platforms.

I’ve worked with Sky Sports, BBC, Channel 4, Premier League Productions, PepsiCo and EA Sports to create premium sports entertainment programming for modern global audiences. I’m passionate about the intersection of sport, gaming culture, esports and interactive entertainment, where competition, community and storytelling exist within the same ecosystem. I love developing programming that sits at the crossroads of sport and gaming to engage fans wherever they consume content.

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Language

English
Fluent

Work Experience

Livestream Producer at EA SPORTS / Amplify
August 1, 2024 - Present
Produced flagship live gameplay launches in Madrid and London featuring Zidane, Bellingham, Sidemen and Beckham. Delivered exclusive gameplay reveals and VTs for YouTube and Twitch audiences; managed a fast-paced, rota-guest format keeping the gallery electric and the online community engaged.
Promo Director & Producer at Hyundai / Goodwood
July 1, 2024 - Present
Directed standout short films for Hyundai N Series at the Goodwood Festival of Speed; blended Korean performance design with British motorsport culture to create bold, distinctive content for Hyundai N Worldwide on YouTube.
Series Producer at Premier League Productions
August 1, 2021 - Present
Series Producer & Creative Director on Premier League Legends / Stories, a premium docuseries celebrating football icons who shaped the Premier League. Produced multiple seasons of cinema-quality storytelling featuring Thierry Henry, Frank Lampard and David Ginola; available on Amazon Prime.
Live Show Producer at The Champions League Show for PepsiCo
January 1, 2020 - Present
Lead Show Producer across five UEFA Finals – Lisbon, Paris, Istanbul, London and Munich. Delivered one-hour, high-energy entertainment shows uniting exclusive player interviews, ambassador cameos, live link-ups and memorable performances. Created immersive, audience-driven experiences that amplified PepsiCo’s global brand on football’s biggest stage.
Creative Producer / Director at Formula 1 | Channel 4 / Whisper
January 1, 2015 - December 31, 2020
Creative Producer / Director during F1’s move from BBC to Channel 4. Produced launch promos, live race features and end-of-season reviews, contributing to high audience engagement and cinema-like storytelling across the transition.
Producer & Director at Hansen: Player and Pundit – BBC Documentary
March 1, 2014 - July 1, 2014
Produced and directed the prime-time BBC film exploring Alan Hansen’s Liverpool & MOTD legacy; managed concept to delivery; RTS and SJA nominations.
Producer & Director at Noel Gallagher Meets Mario Balotelli | BBC Sport
March 1, 2012 - March 31, 2012
Created this exclusive crossover feature uniting football cult hero and rock royalty; a landmark piece that redefined personality-driven sports storytelling.
Freelance Creative Producer / Live Show Producer / Director at Self-employed
January 1, 2010 - Present
Lead creative producer across live events, cinema documentaries and digital content for high-profile brands; built immersive, audience-driven experiences and delivered across TV, streaming and social platforms. Collaborated with Pepsi, EA Sports, Premier League Productions, Hyundai, Goodwood, Formula 1, BBC, Whisper, PLP, ITV, ITN, TNT Sport, IMG, and S&V Live to ensure editorial excellence and on-time, on-budget delivery.
Producer / Director at Soccer AM / Super Sunday / MNF / Goals on Sunday | SkySports
January 1, 1999 - December 31, 2010
Produced flagship football shows; led creative teams, developed weekly segments and launched Sky Sports’ first podcast Soccer AM’s Allsport Show, topping iTunes Sports Chart in 2007. Directed promos and player features that helped shape modern football entertainment.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Gaming, Telecommunications, Professional Services