Led creative transformation projects for clients including GetYourGuide, Ogilvy Berlin (Milka, Coca-Cola), Saatchi Düsseldorf (Mondelez), VML Dubai (Ford) and Y&R UK (Schweppes), DDB Berlin (BVR, Eucerin) and others. Implemented AI-driven content creation to automate ideation and post-production, developed AI-enhanced visuals for performance marketing, and led multidisciplinary teams across photo, film, design and copy.

Creative Director at Lure Media GmbH

Directed campaigns for Coca-Cola, Bebe (J&J), and Kyrö, integrating automation and AI-based visual generation. Implemented remote content workflows and near-shore production model that reduced turnaround time by 40%.

Collaborated with Zalando, MRM/McCann, Vice Media, and Edelman on branded content and digital storytelling. Developed adaptive social formats for programmatic and native placements.

Senior Art Director at Publicis Hamburg

Led campaigns for Renault and Dacia. Early exploration of Marcel AI for creative optimization and asset generation.

Senior Art Director at FP7/McCann, Dubai

Senior Art Director at Script Advertising, Rio de Janeiro

Art Director at W/Brasil & Euro RSCG, São Paulo

Freelance Creative Director / AD at Self-Employed / Freelance

Led creative transformation projects for clients including GetYourGuide, Ogilvy Berlin (Milka, Coca-Cola), Saatchi Düsseldorf (Mondelez), VML Dubai (Ford) and Y&R UK (Schweppes), DDB Berlin (BVR, Eucerin) and others. AI-Driven Content Creation: integration of tools like Adobe Firefly, Midjourney, RunwayML, Veo3.1, LALALAI, Suno and ElevenLabs to automate ideation, adapt assets across channels, and streamline post-production. Performance Marketing Optimization: Developed AI-enhanced ad visuals and social assets, improving creative testing cycles and engagement metrics. Leadership & Mentorship: Directed multidisciplinary teams (photo, film, design, copy) and collaborated cross-functionally with marketing and product teams.

Visual Lead at GetYourGuide InHouse Agency

Acted as Visual Lead across multiple global campaigns, redefining the brand’s visual language for both photo and film. Co-directed the Make Memories and Off Season campaigns in Europe, USA, and Asia, aligning storytelling with performance goals. Partnered with creative and marketing leads to refresh content using AI-assisted editing and soundtrack curation.

Senior Art Director / Creative Director at Freelance

Collaborated with Zalando, MRM/McCann, Vice Media, and Edelman on branded content and digital storytelling. Developed adaptive social formats for programmatic and native placements.

Senior Art Director at Publicis

Led campaigns for Renault and Dacia. Early exploration of Marcel AI for creative optimization and asset generation.