Available to hire
Hi, I’m Leila Moheimani, a product designer with 5+ years of experience, specializing in data-driven design and solving complex customer problems. I’m proactive, adaptable, and committed to helping teams grow by delivering thoughtful, scalable design solutions.
I’ve built design systems, tokenized reusable components, and collaborated across product, engineering, and QA to ship intuitive experiences. My work spans fintech, travel, and gaming-related platforms, always focusing on accessibility and measurable impact.
Language
Persian
Fluent
English
Advanced
German
Advanced
Work Experience
UI/UX Designer (Contractor) at Black Dynamix
June 1, 2024 - PresentDesigned the user experience and interface for a highly customizable CMS tailored to a Counter-Strike-focused wiki platform. Developed a comprehensive design system and tokenized key components to ensure consistency, scalability, and easy maintenance across the platform for a gaming website.
Design System Designer at Alibaba Travels
August 1, 2023 - May 1, 2024Tokenized messaging components, boosting system performance and reducing the average front-end coding time from 6 minutes to 50 seconds. Identified accessibility issues from recordings and audited the homepage for WCAG 2.2 Level A standards; tested with TalkBack App. Worked in a cross-functional team with developers, designers, product managers, and QA to create an intuitive, flexible design.
Product Designer at Alibaba Travels
July 1, 2022 - July 1, 2023Led the 'Help Center' implementation initiative, analyzed 8,000+ queries using clustering techniques, and reduced unresolved queries by 7%. Collaborated with data analysts to identify returning users who spent more time on search post-redesign. Analyzed 100+ sessions, fixed bugs, and reduced task time by 5%. Investigated a conversion decline in the insurance product and conducted a multivariate test to validate the hypothesis about mobile navigation.
UX/UI Designer at Royalty.ca
April 1, 2021 - June 1, 2022Designed a real-estate desktop and mobile experience using design thinking and competitive analysis. Improved the search-to-list page view conversion rate by 8% by enhancing the intuitiveness of search filters.
UI Designer at Shetabit Gorgan
January 1, 2020 - March 1, 2021Collaborated with a team of tech professionals to design landing pages for various companies. Worked with Atlassian, Material, and Tailwind design systems across different projects.
Education
Bachelor of Computer Engineering at Shahid Rajaee University
February 1, 2018 - September 1, 2021Qualifications
Design Systems Workshop
December 1, 2024 - March 25, 2026Designing Accessible Components In Figma
June 1, 2024 - March 25, 2026Product Analytics Certification
October 1, 2023 - March 25, 2026Foundation of User Experience (UX) Design
August 1, 2021 - March 25, 2026Responsive Strategy & Design Thinking Course - From Beginner to Practitioner
June 1, 2021 - March 25, 2026Industry Experience
Software & Internet, Travel & Hospitality, Professional Services, Media & Entertainment, Other
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