I am Parmeitha Ramesh Kumar, a Marketing Graduate from the University of Liverpool. I turn consumer insight into content that converts, not just content that fills a calendar. Trained in behavioural marketing and neuromarketing, I build brand narratives grounded in how people actually decide, then execute them across social, copy, and strategy. I've done this for FMCG brands, design studios, and NGOs, and I've got the awards and published research to back it up.

Parmeitha Ramesh Kumar

I am Parmeitha Ramesh Kumar, a Marketing Graduate from the University of Liverpool. I turn consumer insight into content that converts, not just content that fills a calendar. Trained in behavioural marketing and neuromarketing, I build brand narratives grounded in how people actually decide, then execute them across social, copy, and strategy. I've done this for FMCG brands, design studios, and NGOs, and I've got the awards and published research to back it up.

Available to hire

I am Parmeitha Ramesh Kumar, a Marketing Graduate from the University of Liverpool. I turn consumer insight into content that converts, not just content that fills a calendar. Trained in behavioural marketing and neuromarketing, I build brand narratives grounded in how people actually decide, then execute them across social, copy, and strategy.

I’ve done this for FMCG brands, design studios, and NGOs, and I’ve got the awards and published research to back it up.

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Experience Level

Work Experience

Fundraiser at BISTO
April 1, 2021 - August 1, 2021
Fundraiser; created pitches for fundraising and proofread content.
Fundraising Lead at Make A Difference (MAD)
October 1, 2022 - April 1, 2024
Recruited, trained and led a team of 15 volunteers to conduct community-powered fundraising events; personally raised over ₹100,000 in donations; curated display exhibit content addressing misinformation and AI.
Marketing Analyst Intern at Muktha Laboratories
June 1, 2023 - February 1, 2024
Supported marketing analysis and campaigns; contributed to brand messaging and consumer insights.
Founder at Reinforcing Youth (RORY)
December 1, 2023 - April 1, 2024
Founded an inclusive research club; led a 10-person research team to study Consumer Psychology and Neuromarketing; produced work that won Best Paper at two national conferences; co-authored a paper on AI in Business with Dr. Jenelin Kamalam.
Marketing Intern at Out Of The Box
May 1, 2024 - August 1, 2024
Marketing intern; supported content creation and campaign execution; collaborated on social and copy strategy.

Education

MSc in Marketing at University of Liverpool
January 1, 2024 - January 1, 2025
Bachelor of Business Administration at Women’s Christian College
January 1, 2021 - January 1, 2024

Qualifications

National BEST PAPER Award – Advertising Psychology Research (2x)
January 11, 2030 - March 25, 2026

Industry Experience

Consumer Goods, Non-Profit Organization, Education, Media & Entertainment, Professional Services