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I’m a creative and hard-working designer. I bring 25+ years of experience in Graphic Design, Brand Strategy, Web Design and SEO. I’m passionate about inclusive, neurodiverse-friendly and accessible design – ensuring my work reaches the widest possible audience. My work ethics include Neurodiversity & Accessibility, Quality & Value, and Bigger Picture, Strategic & Creative Thinking. I’m working toward European Accessibility Act compliance and WCAG principles to guide my work, and I believe in delivering high-quality, value-driven design in partnership with my team and clients to achieve outcomes that exceed expectations.…I’m a creative and hard-working designer. I bring 25+ years of experience in Graphic Design, Brand Strategy, Web Design and SEO. I’m passionate about inclusive, neurodiverse-friendly and accessible design – ensuring my work reaches the widest possible audience. My work ethics include Neurodiversity & Accessibility, Quality & Value, and Bigger Picture, Strategic & Creative Thinking. I’m working toward European Accessibility Act compliance and WCAG principles to guide my work, and I believe in delivering high-quality, value-driven design in partnership with my team and clients to achieve outcomes that exceed expectations.

Caroline Vermeulen

Graphic Designer, Brand Strategist, Web Designer, +3

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I’m a creative and hard-working designer. I bring 25+ years of experience in Graphic Design, Brand Strategy, Web Design and SEO. I’m passionate about inclusive, neurodiverse-friendly and accessible design – ensuring my work reaches the widest possible audience. My work ethics include Neurodiversity & Accessibility, Quality & Value, and Bigger Picture, Strategic & Creative Thinking. I’m working toward European Accessibility Act compliance and WCAG principles to guide my work, and I believe in delivering high-quality, value-driven design in partnership with my team and clients to achieve outcomes that exceed expectations.…I’m a creative and hard-working designer. I bring 25+ years of experience in Graphic Design, Brand Strategy, Web Design and SEO. I’m passionate about inclusive, neurodiverse-friendly and accessible design – ensuring my work reaches the widest possible audience. My work ethics include Neurodiversity & Accessibility, Quality & Value, and Bigger Picture, Strategic & Creative Thinking. I’m working toward European Accessibility Act compliance and WCAG principles to guide my work, and I believe in delivering high-quality, value-driven design in partnership with my team and clients to achieve outcomes that exceed expectations.

Available to hire

I’m a creative and hard-working designer. I bring 25+ years of experience in Graphic Design, Brand Strategy, Web Design and SEO. I’m passionate about inclusive, neurodiverse-friendly and accessible design – ensuring my work reaches the widest possible audience.

My work ethics include Neurodiversity & Accessibility, Quality & Value, and Bigger Picture, Strategic & Creative Thinking. I’m working toward European Accessibility Act compliance and WCAG principles to guide my work, and I believe in delivering high-quality, value-driven design in partnership with my team and clients to achieve outcomes that exceed expectations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Business Owner / Brand Strategist at Mystery Hare Ltd

February 1, 2023 - Present

Brand strategy development, brand identity exercises, and graphic design across digital and print; editable templates; accessible website design; WCAG-conscious practices; SEO-driven growth and user-centric design for multiple clients.

Brand Expert / White Label Designer at Hill & Co. Ltd

January 1, 2021 - February 1, 2023

Consulted on brand identity creation and implementation across client touchpoints; led branding meetings; conducted Brand Definition Exercises; created Brand Identity assets and Brand Guidelines.

Freelance Designer at Various Clients

April 1, 2014 - January 31, 2021

Variety of projects including layout design, branding & website design.

Designer (Freelance) at Pocket London

November 1, 2013 - April 1, 2014

Regular London event DL booklets – local area interests listings, floorplan, exhibit details; designed adverts within the booklets; website banners & digital version of the booklet.

Senior Designer at Denplan

July 1, 2012 - April 1, 2013

Print-based literature, adverts, event invites, direct email campaign templates, stationery, flyers, posters; trained & supported the in-house Junior Designer.

Designer at Bmore Creative

January 1, 2011 - December 31, 2012

Creative concepts for proposals; layout work from brief; variety of print-based design work.

Designer at Archant

December 1, 2010 - August 31, 2011

Magazine Advert department; ad hoc adverts; dedicated designer for client accounts; streamlined processes for client accounts; Project Team Leader for the redesign of Promotional Features; mentored graduates.

Designer at Guide Dogs

October 1, 2004 - December 31, 2009

Multitude of projects including Annual Reviews & Reports; adverts; magazines; training material; branded stationery; marketing material; celebration projects.

Freelance Graphic Designer at Various Clients

January 1, 1994 - December 31, 2004

Lego packaging, Point of Sale materials, brochures; Direct Wines DM; Brand Guardian for Natwest and Barclays Bank.