Kati Amberry

Partner with small businesses and organizations to plan and execute integrated marketing initiatives, including digital campaigns, content strategy, and audience growth programs. Develop and implement cross-channel marketing strategies spanning email, social media, SEO, and paid search; create content calendars and campaign plans; coordinate with creative and technical partners to produce assets and manage timelines; analyze campaign performance and provide actionable recommendations to improve engagement and growth.

Led omni-channel marketing campaigns for the e-commerce Art & Home business; delivered end-to-end marketing plans for 11 channels. This includes evergreen content stories, driving brand narrative and product marketing, prioritization of creative and technical requests, executional implementation and optimization, and analysis and reporting results to leadership. Increased continuation rate by 44% by optimizing the consumer journey from marketing to site.

Led development and launch of two brand new ecommerce websites from conception through to on-time delivery while running social media, onsite, and digital marketing campaigns. Grew direct-to-consumer monthly revenue by 2.2x in the first nine months after launch by activating digital marketing channels including SEM, paid social, and display. Led internal and external content development, including graphics, copy and production. Developed and implemented ecommerce product launch plans for five new products over a four month period, exceeding forecasts on four of the five products.