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I am a results-driven Performance Marketing Manager with 5+ years of experience across healthcare (CVS Health) and financial services (HDFC Bank). I’ve owned over $4.2M in paid media budgets and helped grow ROAS from 2.1x to 3.8x, while cutting CAC by 22%. I thrive in data-driven, full-funnel strategies and cross-functional collaboration. I excel at CRM automation and attribution, reactivating 11,200+ dormant accounts and delivering measurable revenue. I partner with product, compliance, legal, and creative teams to launch HIPAA-compliant campaigns and maintain rigorous governance across channels.…I am a results-driven Performance Marketing Manager with 5+ years of experience across healthcare (CVS Health) and financial services (HDFC Bank). I’ve owned over $4.2M in paid media budgets and helped grow ROAS from 2.1x to 3.8x, while cutting CAC by 22%. I thrive in data-driven, full-funnel strategies and cross-functional collaboration. I excel at CRM automation and attribution, reactivating 11,200+ dormant accounts and delivering measurable revenue. I partner with product, compliance, legal, and creative teams to launch HIPAA-compliant campaigns and maintain rigorous governance across channels.

Kiran Jangra

Performance Marketer, Digital Marketer, Growth Marketer, +3

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I am a results-driven Performance Marketing Manager with 5+ years of experience across healthcare (CVS Health) and financial services (HDFC Bank). I’ve owned over $4.2M in paid media budgets and helped grow ROAS from 2.1x to 3.8x, while cutting CAC by 22%. I thrive in data-driven, full-funnel strategies and cross-functional collaboration. I excel at CRM automation and attribution, reactivating 11,200+ dormant accounts and delivering measurable revenue. I partner with product, compliance, legal, and creative teams to launch HIPAA-compliant campaigns and maintain rigorous governance across channels.…I am a results-driven Performance Marketing Manager with 5+ years of experience across healthcare (CVS Health) and financial services (HDFC Bank). I’ve owned over $4.2M in paid media budgets and helped grow ROAS from 2.1x to 3.8x, while cutting CAC by 22%. I thrive in data-driven, full-funnel strategies and cross-functional collaboration. I excel at CRM automation and attribution, reactivating 11,200+ dormant accounts and delivering measurable revenue. I partner with product, compliance, legal, and creative teams to launch HIPAA-compliant campaigns and maintain rigorous governance across channels.

Available to hire

I am a results-driven Performance Marketing Manager with 5+ years of experience across healthcare (CVS Health) and financial services (HDFC Bank). I’ve owned over $4.2M in paid media budgets and helped grow ROAS from 2.1x to 3.8x, while cutting CAC by 22%. I thrive in data-driven, full-funnel strategies and cross-functional collaboration.

I excel at CRM automation and attribution, reactivating 11,200+ dormant accounts and delivering measurable revenue. I partner with product, compliance, legal, and creative teams to launch HIPAA-compliant campaigns and maintain rigorous governance across channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Performance Marketing Manager at Mayo Clinic

February 1, 2025 - Present

Led a multi-million-dollar paid media program across Google Ads, Meta, and programmatic channels, increasing ROAS from 2.1x to 3.8x within 12 months through testing and optimization. Implemented a full-funnel strategy prioritizing patient acquisition and service-line growth (e.g., Medicare Advantage, pharmacy services), delivering a 34% rise in qualified leads and reducing customer acquisition cost by 22% YoY. Built and scaled marketing attribution dashboards (Tableau and GA4) driving data-driven spend reallocations of $1M+. Launched HIPAA-compliant campaigns with cross-functional teams and achieved 18M+ impressions. Deployed a multi-stage email nurture in Salesforce Marketing Cloud reactivating 11K+ users and generating $2M+ in incremental revenue. Optimized SEO/content for 40+ healthcare keywords, improving organic traffic 29% QoQ. Developed audience targeting (lookalike and custom intent) boosting video engagement by 44% and reducing CPV by $0.08. Implemented cross-channel budget go

Digital Marketing Analyst at Blinkit

June 1, 2020 - July 1, 2024

Executed performance marketing campaigns across Google Ads, Meta, and programmatic channels for high-volume user acquisition and first-order conversions. Mapped end-to-end funnels to identify drop-offs and achieved 20%+ install-to-order improvements. Built real-time dashboards using SQL, GA4, and Data Studio to track CAC and CTR, enabling 30% faster optimization decisions and improved budget efficiency. Conducted A/B tests on creatives, landing pages, and audiences, boosting ROAS by 25%+. Leveraged customer cohorts to identify high-retention segments and improved repeat purchases by 18%. Aligned campaigns with supply-demand dynamics (dark stores, delivery SLAs) and deployed geo-targeted campaigns increasing orders in underpenetrated regions by 30%+. Collaborated with product/brand teams to optimize messaging and assets.