Kiran Jangra

Led a multi-million-dollar paid media program across Google Ads, Meta, and programmatic channels, increasing ROAS from 2.1x to 3.8x within 12 months through testing and optimization. Implemented a full-funnel strategy prioritizing patient acquisition and service-line growth (e.g., Medicare Advantage, pharmacy services), delivering a 34% rise in qualified leads and reducing customer acquisition cost by 22% YoY. Built and scaled marketing attribution dashboards (Tableau and GA4) driving data-driven spend reallocations of $1M+. Launched HIPAA-compliant campaigns with cross-functional teams and achieved 18M+ impressions. Deployed a multi-stage email nurture in Salesforce Marketing Cloud reactivating 11K+ users and generating $2M+ in incremental revenue. Optimized SEO/content for 40+ healthcare keywords, improving organic traffic 29% QoQ. Developed audience targeting (lookalike and custom intent) boosting video engagement by 44% and reducing CPV by $0.08. Implemented cross-channel budget go

Executed performance marketing campaigns across Google Ads, Meta, and programmatic channels for high-volume user acquisition and first-order conversions. Mapped end-to-end funnels to identify drop-offs and achieved 20%+ install-to-order improvements. Built real-time dashboards using SQL, GA4, and Data Studio to track CAC and CTR, enabling 30% faster optimization decisions and improved budget efficiency. Conducted A/B tests on creatives, landing pages, and audiences, boosting ROAS by 25%+. Leveraged customer cohorts to identify high-retention segments and improved repeat purchases by 18%. Aligned campaigns with supply-demand dynamics (dark stores, delivery SLAs) and deployed geo-targeted campaigns increasing orders in underpenetrated regions by 30%+. Collaborated with product/brand teams to optimize messaging and assets.