Baylie Bofenkamp

Developed and executed social media content strategies for lifestyle, fashion, and wellness brands, increasing engagement by up to 40%. Produced high-quality brand photography and short-form video assets for campaigns and launches.

Delivered brand photography for 10+ businesses including product campaigns, lifestyle shoots, influencer collaborations, and social media content. Directed creative concepts, mood boards, shot lists, and execution for brand campaigns and editorial shoots. Created high-quality event coverage for fashion, wellness, and lifestyle brands, supporting launch events and brand activations. Edited and delivered polished galleries under tight deadlines using Lightroom and Photoshop. Managed all client communications, timelines, and deliverables, resulting in repeated bookings and long-term client relationships.

Intern with the marketing team to support environmental awareness campaigns focused on plastic pollution and microplastics. Produced photography content used across social media, email newsletters, and educational materials. Captured live event content and documented over 15 cleanup events. Supported volunteer outreach and sustainability storytelling efforts.