Digital Marketing Coordinator at VPI Employment Services

Executed multi-channel marketing campaigns to support awareness, engagement, and conversion goals across digital channels. Collaborated cross-functionally with internal teams and external vendors to ensure alignment of campaign objectives, timelines, and deliverables. Monitored performance metrics and analyzed data to track KPIs, identify trends, and inform optimization strategies. Developed weekly and monthly performance reports with actionable recommendations to improve campaign outcomes. Supported campaign planning by aligning execution with broader marketing objectives and ensuring on-time delivery within scope. Tracked budgets and spend to support efficient allocation and data-driven decision making.

Marketing Associate and Advertising Specialist at City of Hamilton

Planned and executed high-volume, multi-channel marketing campaigns to drive awareness, engagement, and foot traffic. Managed a $50,000+ monthly budget, supporting campaign planning, execution, and performance tracking. Collaborated with internal teams (PR, partnerships, programming) and vendors to deliver integrated campaigns aligned with broader marketing initiatives. Monitored campaign performance metrics and delivered monthly reports highlighting engagement trends, audience insights, and optimization opportunities. Conducted market and audience research to inform campaign strategy and improve targeting and messaging relevance. Managed multiple concurrent campaigns, ensuring timely execution and alignment across stakeholders.