Muhammad Iqbal CP
Hi, I’m Muhammad Iqbal CP, a digital growth architect, visual storyteller, and creative strategist with 8+ years of experience in digital marketing and social media management, including 4 years in the UAE.
About
Hi, I’m Muhammad Iqbal CP, a digital growth architect, visual storyteller, and creative strategist with 8+ years of experience in digital marketing and social media management, including 4 years in the UAE. I specialize in building high-impact social media strategies that help brands discover their unique voice and achieve measurable growth.
I’m skilled at managing end-to-end campaigns—from premium video production and graphic design to audience targeting, content strategy, and performance analytics. I leverage AI tools to optimize modern marketing workflows and create bilingual (Arabic/English) campaigns that drive engagement, lead generation, and brand loyalty across healthcare, hospitality, corporate, real estate, and retail sectors. I love turning concepts into content people remember and turning passive scrolls into loyal customers.
- 10 years' experience
- Joined March 2026
Industry experience
- Healthcare
- Travel & Hospitality
- Real Estate & Construction
- Retail
- Professional Services
- Media & Entertainment
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Work experience· 4 roles
Led production of high-impact short-form videos and developed bilingual (Arabic/English) content narratives for carousels and static posts. Pioneered generative AI workflows within daily production cycles to enhance creative efficiency and asset quality. Directed multi-platform social media strategies for healthcare, corporate, and lifestyle sectors, achieving a 40% increase in engagement. Coordinated with production teams to deliver culturally relevant visuals and graphics for brands across Abu Dhabi and Dubai. Managed end-to-end account operations across Instagram, TikTok, Facebook, and LinkedIn, including editorial calendar planning, automated publishing, and proactive community management to drive brand loyalty.
Led in-house branding initiatives, ensuring consistent brand communication across official company and product platforms. Developed comprehensive brand-aligned social media content strategies and publishing schedules for various company products.
Led a creative team of 6 specialists to deliver branding, graphic design, and video projects for over 50 client branding initiatives. Oversaw the full design lifecycle from conceptual storyboarding to final print and digital delivery. Managed monthly social media content calendar planning, creation, and scheduling across multiple platforms.
Education
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