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I am a Digital Marketing Lead with expertise in PPC, performance marketing, and acquisition strategies. I excel at planning and optimizing multi-channel campaigns across Google Ads, Meta, CPA networks, and SMM to drive ROI and pipeline growth. I focus on conversion tracking, attribution, and data-driven optimization to inform smarter decisions. I collaborate closely with product, CRM, and creative teams to ensure campaigns align with funnel stages and business goals. I leverage tools like HubSpot and GA4 to segment audiences, execute ABM strategies, and deliver concise dashboards and reports that empower teams to act on insights.…I am a Digital Marketing Lead with expertise in PPC, performance marketing, and acquisition strategies. I excel at planning and optimizing multi-channel campaigns across Google Ads, Meta, CPA networks, and SMM to drive ROI and pipeline growth. I focus on conversion tracking, attribution, and data-driven optimization to inform smarter decisions. I collaborate closely with product, CRM, and creative teams to ensure campaigns align with funnel stages and business goals. I leverage tools like HubSpot and GA4 to segment audiences, execute ABM strategies, and deliver concise dashboards and reports that empower teams to act on insights.

Nicolae Coada

Digital Marketer, PPC Manager, Performance Marketer, +2

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I am a Digital Marketing Lead with expertise in PPC, performance marketing, and acquisition strategies. I excel at planning and optimizing multi-channel campaigns across Google Ads, Meta, CPA networks, and SMM to drive ROI and pipeline growth. I focus on conversion tracking, attribution, and data-driven optimization to inform smarter decisions. I collaborate closely with product, CRM, and creative teams to ensure campaigns align with funnel stages and business goals. I leverage tools like HubSpot and GA4 to segment audiences, execute ABM strategies, and deliver concise dashboards and reports that empower teams to act on insights.…I am a Digital Marketing Lead with expertise in PPC, performance marketing, and acquisition strategies. I excel at planning and optimizing multi-channel campaigns across Google Ads, Meta, CPA networks, and SMM to drive ROI and pipeline growth. I focus on conversion tracking, attribution, and data-driven optimization to inform smarter decisions. I collaborate closely with product, CRM, and creative teams to ensure campaigns align with funnel stages and business goals. I leverage tools like HubSpot and GA4 to segment audiences, execute ABM strategies, and deliver concise dashboards and reports that empower teams to act on insights.

Available to hire

I am a Digital Marketing Lead with expertise in PPC, performance marketing, and acquisition strategies. I excel at planning and optimizing multi-channel campaigns across Google Ads, Meta, CPA networks, and SMM to drive ROI and pipeline growth. I focus on conversion tracking, attribution, and data-driven optimization to inform smarter decisions.

I collaborate closely with product, CRM, and creative teams to ensure campaigns align with funnel stages and business goals. I leverage tools like HubSpot and GA4 to segment audiences, execute ABM strategies, and deliver concise dashboards and reports that empower teams to act on insights.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Freelance PPC Expert at Freelance

June 10, 2025 - Present

Planned, launched, and managed multi-channel paid campaigns across Google Ads and LinkedIn Ads, aligned with demand generation objectives; developed and optimized PPC strategies focusing on ROAS, CAC, CPL, and pipeline contribution; executed audience segmentation, bidding strategies, and A/B testing to drive conversion improvements; created ad copy and campaign briefs tailored to personas and funnel stages; collaborated with creative teams for asset production; delivered weekly campaign plans, dashboards, and performance reports; leveraged HubSpot to build and manage customer segments for ABM strategy execution; supported N.Rich’s programmatic ad platform initiatives for scalable growth in B2B SaaS demand generation.

Digital Marketing Lead| PPC & Performance Marketing Lead

January 10, 2024 - February 10, 2026

Oversaw paid media campaigns across Google Ads, Facebook Ads, CPA networks, and SMM; developed and optimized PPC strategies aligned with product and market goals; led conversion tracking setup and campaign attribution using Google Analytics and Metabase; aligned ad messaging with funnel stages, improving engagement and conversions; collaborated with product, CRM, and creative teams to ensure campaign alignment; monitored competitor activity to inform budget allocation and bidding strategies.

Digital Marketing Consultant at TELUS International (TELUS BPO vendor)

May 10, 2022 - December 10, 2023

Consulted 800+ clients across industries to assess digital marketing needs, goals, and challenges; developed customized digital marketing strategies aligned with client’s business objectives and budget constraints; managed and optimized PPC campaigns, decreasing CPC and CPM while increasing CTR and ROAS; set up and managed conversion tracking and goal completions in Google Ads and GA4.