I'm a Digital Marketing Analyst with about five years of experience driving data-driven campaigns, optimizing digital funnels, and boosting e-commerce performance across retail and enterprise platforms. I specialize in SEM, PPC, paid social campaigns, SEO, CRO, and audience segmentation, with hands-on experience in A/B and multivariate testing, cohort analysis, and marketing automation. I have designed and analyzed campaigns delivering millions of impressions and engaged millions of users across web and mobile channels, using GA4, SQL, BigQuery, Power BI, and Tableau to inform strategy and content decisions. I enjoy partnering with content, UX, and product teams to optimize product discovery and conversions through data-informed experiments and automation. I thrive in fast-paced environments and am open to relocation to contribute to high-impact marketing initiatives.

Himabindu Miryala

I'm a Digital Marketing Analyst with about five years of experience driving data-driven campaigns, optimizing digital funnels, and boosting e-commerce performance across retail and enterprise platforms. I specialize in SEM, PPC, paid social campaigns, SEO, CRO, and audience segmentation, with hands-on experience in A/B and multivariate testing, cohort analysis, and marketing automation. I have designed and analyzed campaigns delivering millions of impressions and engaged millions of users across web and mobile channels, using GA4, SQL, BigQuery, Power BI, and Tableau to inform strategy and content decisions. I enjoy partnering with content, UX, and product teams to optimize product discovery and conversions through data-informed experiments and automation. I thrive in fast-paced environments and am open to relocation to contribute to high-impact marketing initiatives.

Available to hire

I’m a Digital Marketing Analyst with about five years of experience driving data-driven campaigns, optimizing digital funnels, and boosting e-commerce performance across retail and enterprise platforms. I specialize in SEM, PPC, paid social campaigns, SEO, CRO, and audience segmentation, with hands-on experience in A/B and multivariate testing, cohort analysis, and marketing automation. I have designed and analyzed campaigns delivering millions of impressions and engaged millions of users across web and mobile channels, using GA4, SQL, BigQuery, Power BI, and Tableau to inform strategy and content decisions.

I enjoy partnering with content, UX, and product teams to optimize product discovery and conversions through data-informed experiments and automation. I thrive in fast-paced environments and am open to relocation to contribute to high-impact marketing initiatives.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

English
Fluent

Work Experience

Digital Marketing Analyst at Walmart
November 1, 2024 - Present
Managed end-to-end digital campaigns across Google Ads, Meta Ads, and Walmart Connect; optimized budgets and targeting to drive 42M+ monthly impressions for seasonal promotions. Analyzed user journeys across Walmart.com and mobile apps using GA4, Adobe Analytics, and Tableau to inform strategy for 18 high-traffic landing pages. Collaborated with content and UX teams to implement A/B testing on product pages and checkout flows, improving click-through behavior on 52 key SKUs. Built audience segmentation strategies using first-party data and CRM insights for personalized campaigns reaching 28M+ active users. Monitored KPIs and created Power BI dashboards across 14 campaign categories. Enhanced Walmart’s social media presence across Facebook, Instagram, TikTok, and YouTube.
Digital Marketing Analyst at Accenture, India
March 1, 2020 - July 1, 2023
Implemented Google Tag Manager to track interactions across product pages and checkout flows; created dashboards in Google Data Studio for 24 e-commerce campaigns. Analyzed product recommendation engine performance using BigQuery and Python to optimize cross-sell and upsell for 15,000 SKUs. Designed cohort-based analyses for 1.2 million active users for targeted email and push campaigns. Managed Google Shopping Ads for 38,000 product listings, optimizing ROI. Performed funnel analysis across 8 payment gateways using GA4 and SQL. Automated reporting consolidating data across 12 regional marketplaces for near real-time insights. Led A/B and multivariate tests on site search, overlays, and banners across 22 landing pages. Implemented personalized push notifications and abandoned cart triggers driving engagement across 3 million mobile app users.

Education

Master of Science in Information Systems at Saint Louis University
January 11, 2030 - March 25, 2026
Bachelor of Metallurgical Engineering at Jawaharlal Nehru Technological University, Hyderabad, India
January 11, 2030 - March 25, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Software & Internet, Professional Services