Media Coordinator & Video Editor at Ember Collective

Conceptualized, filmed, and edited short-form video content for two restaurant brands, driving 600K+ followers and 150M+ impressions across Instagram, TikTok, and YouTube in under one year. Built and owned end-to-end production pipeline: concept development, on-location shooting, color grading, sound design, captioning, and publishing. Developed a distinct content strategy for each brand, growing organic audiences without paid media through platform-native storytelling. Shot and edited high-volume Reels and TikToks that consistently outperformed benchmarks for saves, shares, and reach. Produced food photography—staged, lit, and edited—used across social, email, and print marketing. Managed multi-channel marketing campaigns in HubSpot across social, email, and SMS—tracking KPIs and iterating on performance data to continually improve reach and engagement. Maintained cohesive visual brand identity across all formats while adapting creative style to platform-specific best practices.