I'm Renzo Andreé Vera Espinoza, a professional in Business Administration and Marketing from UPC, ranked in the top 10% of my class. I also hold a Master’s degree in Education and I am a certified ontological coach, with proficiency in AI tools such as ChatGPT, Claude, and Gemini. I specialize in lead generation campaigns and managing top-tier clients, delivering results through data-driven strategies and collaborative leadership. My professional experience spans marketing, operations, and commercial roles across consumer goods, technology, and hydrocarbon sectors. I have a strong leadership and teamwork orientation, with hands-on expertise in Google Ads, Google Analytics, and Meta Ads, along with a proven track record in planning, executing, and measuring 360 campaigns that drive growth.

Renzo Andreé Vera Espinoza

I'm Renzo Andreé Vera Espinoza, a professional in Business Administration and Marketing from UPC, ranked in the top 10% of my class. I also hold a Master’s degree in Education and I am a certified ontological coach, with proficiency in AI tools such as ChatGPT, Claude, and Gemini. I specialize in lead generation campaigns and managing top-tier clients, delivering results through data-driven strategies and collaborative leadership. My professional experience spans marketing, operations, and commercial roles across consumer goods, technology, and hydrocarbon sectors. I have a strong leadership and teamwork orientation, with hands-on expertise in Google Ads, Google Analytics, and Meta Ads, along with a proven track record in planning, executing, and measuring 360 campaigns that drive growth.

Available to hire

I’m Renzo Andreé Vera Espinoza, a professional in Business Administration and Marketing from UPC, ranked in the top 10% of my class. I also hold a Master’s degree in Education and I am a certified ontological coach, with proficiency in AI tools such as ChatGPT, Claude, and Gemini. I specialize in lead generation campaigns and managing top-tier clients, delivering results through data-driven strategies and collaborative leadership.

My professional experience spans marketing, operations, and commercial roles across consumer goods, technology, and hydrocarbon sectors. I have a strong leadership and teamwork orientation, with hands-on expertise in Google Ads, Google Analytics, and Meta Ads, along with a proven track record in planning, executing, and measuring 360 campaigns that drive growth.

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Language

English
Advanced
Spanish; Castilian
Fluent

Work Experience

Campaign Manager at BairesDev (BDev Ventures)
January 1, 2023 - Present
Campaign Manager leading ICP-segmented campaigns, developing lead generation and marketing automation plans, creating email and LinkedIn sequences (WD, Apolo, Zoho, Infinity), and executing lead nurturing with a data-driven approach. Analyzed metrics (CR, HR, MQL/SQL) to optimize campaigns. Achievements: launched 78 pilot projects; acquired and retained 11 partners; implemented Bitrix and CMAPP systems.
Commercial Chief at Droguería 4A
January 1, 2021 - December 31, 2022
Developed, directed and controlled the marketing plan and CRM business strategy; attracted key customers; managed key accounts; led the channel strategy for services; headed a commercial team of 8; developed new business models in response to COVID-19 (360). Achievements: Launch of Neo Lab (B2C); recruited and maintained 12 TOP clients; created the 360 Communication strategy and agency management.
Country Brand Manager at VERTIV
November 1, 2017 - November 30, 2020
Production and commercialization of technological equipment for operating systems and data centers; prepared and controlled the marketing and media plans; implemented trade strategies in local channels; managed key accounts; executed 360 marketing campaigns; national positioning of portfolio products; developed value-added business models.
International Brand Manager at ETNA S.A.
June 1, 2016 - October 31, 2017
Elaborated and executed the marketing plan for international lines; developed foreign trade strategy and strengthened partnerships with distributors; managed 360 marketing campaigns with high market penetration and efficiency; developed international business models aligned with country energy needs.
Senior Marketing Analyst at Laive
February 1, 2014 - June 30, 2016
Directed marketing plans for the dairy category, focusing on nutritional value; created and controlled 360 campaigns across channels; led product innovation, launches and follow-up; supported brand relaunch with Ipsos analyses and social media performance.
Senior Sales Executive GLP B2B at PRIMAX S.A.
August 1, 2013 - February 28, 2014
Managed LPG industrial market focused on efficiency for corporate clients; led agricultural and mining sector strategies to increase rotation and margins; achieved monthly sales quotas and KPIs; expanded the customer portfolio.
Consumer Marketing Manager at Nestlé PERÚ S.A.
March 1, 2012 - August 31, 2013
Managed children and economy product segments; directed marketing plans and 360 campaigns; developed launches and innovations (Pelapop, Regional Ice Cream, Minis); led summer campaigns and POS materials; coordinated BTL activations and agency work.
Key Account Manager at Nestlé Peru S.A.
December 1, 2010 - March 31, 2012
Achieved sales targets across Traditional and Ambulatory channels; executed CRM-based loyalty programs; drove 18% growth in customer portfolio and 16% sales increase; developed mobile distribution for less urban areas.
Marketing Intern at Nestlé Peru S.A.
July 1, 2010 - December 31, 2010
Supported launch campaigns; assisted in packaging design and Gantt/lead times; processed POs in SAP and Nestlé ERP; monitored BTL activations of portfolio products.

Education

Bachelor's degree in Administration and Marketing at Universidad Peruana de Ciencias Aplicadas (UPC)
January 1, 2007 - January 1, 2012
Protiviti Master at Protiviti
January 1, 2020 - January 1, 2022

Qualifications

Master’s degree in Education
January 11, 2030 - March 26, 2026
Pardot & Salesforce
January 1, 2020 - January 1, 2020
Protiviti Master
January 1, 2020 - January 1, 2022

Industry Experience

Consumer Goods, Computers & Electronics, Energy & Utilities, Manufacturing, Software & Internet, Media & Entertainment, Professional Services, Retail