Owned end-to-end digital content production, delivering 200+ campaigns across email, social, search, and multimedia; boosted engagement 25%. Implemented AI-powered tools to streamline content planning and scale 200+ digital assets across enterprise channels. Optimized content for SEO and performance using analytics to improve discoverability and conversions. Led cross-functional teams across Brand, Creative, Marketing, Corporate Communications, Sales, and agencies, accelerating delivery by 30%. Developed and executed content strategies for corporate initiatives and six large-scale events, increasing attendance to 2K+ and aligning with business goals. Redefined content operations by automating 50+ workflows, improving efficiency by 40% and halving production cycles. Coordinated priorities across editorial, video, audio, newsletters, social media, and design to ensure aligned execution across channels.

Community Engagement Strategist, Digital and Content Strategy at Georgia State University

June 1, 2022 - June 1, 2024

Owned digital and live event content (1,500+ attendees); set strategy, aligned campaigns to brand goals, and coordinated 50+ stakeholders to deliver assets and performance. Shaped audience-driven content strategy for multi-channel initiatives, translating community insights into narratives, messaging frameworks, and launch recommendations. Led cross-departmental initiatives and strategic program management, delivering campaigns on time while maintaining narrative alignment and reinforcing strategic value propositions.

Digital Content Producer at The Walt Disney Company

June 1, 2021 - June 1, 2022

Led global go-to-market content creation for 15+ brands; aligned campaign deliverables to audience and engagement goals. Directed multimedia optimization across LinkedIn, Meta, and internal channels, boosting engagement and retention. Orchestrated 20+ multi-channel campaigns, ensuring brand consistency, message clarity, and on-time delivery. Guided cross-functional teams and vendors, synchronizing creative production and maintaining quality for high-profile launches. Championed data-informed content development in-house, integrating analytics into workflows to maximize audience impact.

Digital Marketing Coordinator at Georgia State University

August 1, 2018 - June 1, 2021

Executed multi-channel digital campaigns across blog, email, social, and visual content while maintaining brand standards and on-time delivery. Managed CMS publishing workflows to ensure content accuracy, consistency, and timely release across digital properties. Implemented on-page SEO updates and supported keyword research to improve organic visibility and content performance. Analyzed content and campaign performance using analytics tools to deliver insights that informed ongoing optimization.