Hello, I’m Abdul Samad—a multidisciplinary journalist, filmmaker and digital marketer who loves blending storytelling with strategic marketing. I thrive on turning bold ideas into engaging content across film, media and digital platforms. I leverage hands-on production skills with a keen eye for brand voice to deliver high-quality work from concept through distribution. Over the past few years I’ve built a diverse portfolio including award-winning short films, documentaries, music videos, and global campaigns. I enjoy collaborating with dynamic teams, managing multiple priorities, and exploring new technologies to keep content fresh, impactful, and aligned with strategic goals.

Abdul Samad

Hello, I’m Abdul Samad—a multidisciplinary journalist, filmmaker and digital marketer who loves blending storytelling with strategic marketing. I thrive on turning bold ideas into engaging content across film, media and digital platforms. I leverage hands-on production skills with a keen eye for brand voice to deliver high-quality work from concept through distribution. Over the past few years I’ve built a diverse portfolio including award-winning short films, documentaries, music videos, and global campaigns. I enjoy collaborating with dynamic teams, managing multiple priorities, and exploring new technologies to keep content fresh, impactful, and aligned with strategic goals.

Available to hire

Hello, I’m Abdul Samad—a multidisciplinary journalist, filmmaker and digital marketer who loves blending storytelling with strategic marketing. I thrive on turning bold ideas into engaging content across film, media and digital platforms. I leverage hands-on production skills with a keen eye for brand voice to deliver high-quality work from concept through distribution.

Over the past few years I’ve built a diverse portfolio including award-winning short films, documentaries, music videos, and global campaigns. I enjoy collaborating with dynamic teams, managing multiple priorities, and exploring new technologies to keep content fresh, impactful, and aligned with strategic goals.

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Language

English
Fluent
Hindi
Advanced
Urdu
Advanced

Work Experience

Writer, Director & Producer at MDX Studios
January 1, 2023 - Present
Wrote, directed and produced projects; managed content production, editing, marketing and distribution; contributed to over 20 industry projects across diverse subjects and formats; several projects received international recognition and some premiered in local cinemas across the UAE; planned and scheduled content across multiple social platforms; researched and curated media lists; crafted tailored media pitches to brands and outlets.
Culture Curator at Electric Lime Culture
January 1, 2025 - Present
Led the W13 platform, curating and delivering film screenings, workshops and cultural events; positioned Electric Lime° as a hub for film, craft, and culture; drove global marketing, press and communications across social, PR and industry outreach; maintained a craft-first cinematic brand voice.
Digital Marketing Intern at Canadian Broadcasting Corporation (CBC)
January 1, 2020 - January 1, 2023
Co-developed and executed comprehensive digital marketing campaigns across high-traffic social media channels, email newsletters, and primary CBC web properties. Analyzed complex audience behaviors and campaign performance using Google Analytics, translating data into actionable growth strategies. Managed content creation and scheduling workflows; drove online community engagement and elevated brand presence. Collaborated with cross-functional broadcast and editorial teams to ensure digital initiatives aligned with CBC's national promotional objectives.
Culture Curator at Electric Lime
January 1, 2025 - Present
Spearheaded the W13 platform at Alserk al Avenue, conceptualized premium film screenings and cultural workshops, establishing the agency as a central hub for cinematic craft. Directed global marketing and PR communications, planning social media and industry outreach to project a premium brand voice across international markets. Orchestrated international awards strategies and end-to-end festival submissions, resulting in promotion of multi-festival campaigns. Partnered with global offices and leading producers to amplify key talent and cultural narratives, driving on-the-ground engagement.

Education

B.A. Honors in Film at Middlesex University
January 1, 2019 - January 1, 2023
B.A. Honors in Journalism & Digital Marketing at Toronto Metropolitan University
January 1, 2023 - January 1, 2026

Qualifications

Bachelor of Arts with Honors in Film Journalism & Digital Marketing
January 11, 2030 - March 26, 2026
Bachelor of Arts with Honors in Film Journalism & Digital Marketing
January 11, 2030 - March 26, 2026

Industry Experience

Media & Entertainment, Professional Services, Education