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MBA-qualified B2B marketing leader and CMO specialising in SaaS, AdTech and technology growth. Proven track record of scaling revenue from $7M to $80M with 60% marketing contribution, building global GTM strategies across EMEA, APAC, USA and LATAM. Expert in aligning brand, demand and revenue through ABM, events and data-driven marketing.…

Andy Ashley

Fractional CMO, Marketer, ABM Marketer, +4

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MBA-qualified B2B marketing leader and CMO specialising in SaaS, AdTech and technology growth. Proven track record of scaling revenue from $7M to $80M with 60% marketing contribution, building global GTM strategies across EMEA, APAC, USA and LATAM. Expert in aligning brand, demand and revenue through ABM, events and data-driven marketing.…

Available to hire

MBA-qualified B2B marketing leader and CMO specialising in SaaS, AdTech and technology growth. Proven track record of scaling revenue from $7M to $80M with 60% marketing contribution, building global GTM strategies across EMEA, APAC, USA and LATAM. Expert in aligning brand, demand and revenue through ABM, events and data-driven marketing.

Language

English

Fluent

Work Experience

Fractional CMO at ConnectHQ

December 1, 2024 - Present

Working with organisations including THG Ingenuity, The Planning Department and Tokoney. Delivering GTM strategy, ABM, demand generation programmes and leadership support for scale-up acceleration.

Global Marketing Director at SmartFrame Technologies

September 1, 2021 - November 1, 2024

Orchestrated dynamic global GTM, brand and demand generation strategies across EMEA, APAC and the USA. Built out a new marketing function from scratch, leading a global team of staff and agencies while meticulously tracking OKRs and KPIs.

International Marketing Director at Digital Element

January 1, 2012 - September 1, 2021

Spearheaded and executed a multifaceted international marketing strategy across EMEA, LATAM and APAC, crafting go-to-market strategies tailored to diverse regions and driving brand awareness and demand generation.

Director of Online Marketing at Amadeus Inc

May 1, 2010 - January 1, 2012

Developed digital strategy and managed a multi-disciplined digital team across Europe and the US, covering account management and business development.

Group Account Director at Moonfish Ltd & Topspin Digital

January 1, 2003 - April 1, 2010

Re-engineered Co-Op Travel's digital marketing strategy, increasing revenues by 250% in year one.