Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Data-driven User Growth and Performance Marketing Specialist with a proven track record across Web3 crypto payments, global advertising platforms, and internet growth sectors. Expert in designing paid user acquisition strategies, optimizing multi-channel ad campaigns, and conducting data-led growth analysis. Proficient in major platforms including Google Ads, Meta, Telegram, and X, with direct access to Paid Media DSP resources. Consistently optimizes growth efficiency by focusing on core KPIs such as ROAS and CPA. Experienced in cross-functional collaboration within international teams to drive global user expansion.…Data-driven User Growth and Performance Marketing Specialist with a proven track record across Web3 crypto payments, global advertising platforms, and internet growth sectors. Expert in designing paid user acquisition strategies, optimizing multi-channel ad campaigns, and conducting data-led growth analysis. Proficient in major platforms including Google Ads, Meta, Telegram, and X, with direct access to Paid Media DSP resources. Consistently optimizes growth efficiency by focusing on core KPIs such as ROAS and CPA. Experienced in cross-functional collaboration within international teams to drive global user expansion.

Natasha Lin

Growth Marketer, Digital Marketer, Data Analyst, +2





Data-driven User Growth and Performance Marketing Specialist with a proven track record across Web3 crypto payments, global advertising platforms, and internet growth sectors. Expert in designing paid user acquisition strategies, optimizing multi-channel ad campaigns, and conducting data-led growth analysis. Proficient in major platforms including Google Ads, Meta, Telegram, and X, with direct access to Paid Media DSP resources. Consistently optimizes growth efficiency by focusing on core KPIs such as ROAS and CPA. Experienced in cross-functional collaboration within international teams to drive global user expansion.…Data-driven User Growth and Performance Marketing Specialist with a proven track record across Web3 crypto payments, global advertising platforms, and internet growth sectors. Expert in designing paid user acquisition strategies, optimizing multi-channel ad campaigns, and conducting data-led growth analysis. Proficient in major platforms including Google Ads, Meta, Telegram, and X, with direct access to Paid Media DSP resources. Consistently optimizes growth efficiency by focusing on core KPIs such as ROAS and CPA. Experienced in cross-functional collaboration within international teams to drive global user expansion.

Available to hire

Data-driven User Growth and Performance Marketing Specialist with a proven track record across Web3 crypto payments, global advertising platforms, and internet growth sectors.

Expert in designing paid user acquisition strategies, optimizing multi-channel ad campaigns, and conducting data-led growth analysis. Proficient in major platforms including Google Ads, Meta, Telegram, and X, with direct access to Paid Media DSP resources. Consistently optimizes growth efficiency by focusing on core KPIs such as ROAS and CPA. Experienced in cross-functional collaboration within international teams to drive global user expansion.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Intermediate

Work Experience

User Growth Manager at YPT Group

July 1, 2025 - Present

Remote User Growth Manager responsible for paid and organic growth. Drove user acquisition through ads across Facebook, Instagram, X, Telegram and Google SEM and app ads, managing 3 DSP platforms and delivering 50K to 100K new users within two months. Led end to end ad strategy including placement optimization, budget allocation, supplier coordination, creative management and competitive research. Implemented organic growth through AMA campaigns, SEO and AEO achieving a 200 percent increase in organic traffic in two months. Collaborated with product, operations and campaign teams to optimize the funnel from activation to retention. Built data driven outreach to engage high potential partners and communities to expand ecosystem and market penetration.

Product Marketing Manager at eBay Advertising

April 1, 2023 - July 1, 2025

Product Marketing and User Growth Strategy including 100 plus ads traffic solutions and optimization sessions, branding webinars and offline events to educate the market and drive a 20 percent revenue increase. Delivered speeches, social posts, blogs, videos, newsletters and user guides. Managed EDM lifecycle marketing for acquisition and activation. Achieved 300 percent year over year revenue growth with team annual revenue reaching 160 million USD. Product operations involved collecting user feedback and collaborating with algorithm, product and data teams to drive optimization. Led over 200 campaigns with ROI averaging 20 and revenue uplift of 10 percent. Created content strategy including localization and data driven insights using Excel, SQL and Python to boost new user growth and activation. Conducted funnel and attribution analysis to optimize ads and product insights; A/B testing improved marketing performance, usage and retention.

Product Marketing Analytics at Kuaishou Technology

August 1, 2022 - April 1, 2023

Product Operations coordinating with algorithm, product and data teams to optimize UX UI design and function. Built KPI dashboards using SQL and Tableau to monitor outsourced content review performance reducing budget leakage and improving workflow efficiency. Performed attribution and persona analysis using Python (Pandas, NumPy). Developed content risk strategy and distribution tiers improving content satisfaction and reducing negative exposure.

Digital Marketing Specialist at Shopee

December 1, 2021 - April 1, 2022

Drove digital advertising campaigns across Google, Facebook, TikTok and YouTube for France and South America; managed campaign setup, budget allocation and optimization, increasing ad ROI. Led SEO by localizing content and building content clusters to achieve Top 3 Google rankings and high page indexation. Executed technical SEO audits with Screaming Frog and Google Search Console improving conversion rate. Built marketing dashboards with SQL, Google Analytics and Tableau for monitoring SEO and paid campaigns; enhanced reporting efficiency. Collaborated with marketing and product teams to align campaigns with promotions and raised overall campaign ROI.