I am a fashion business graduate and brand strategist with hands-on experience across merchandising, collection strategy, retail environments, and marketing support. I work at the intersection of fashion, culture, and commercial performance, with a strong interest in e-commerce growth, Shopify merchandising, CRM/email marketing, and data-informed optimization. My background combines creative brand thinking with structured execution: product hierarchy, customer-facing retail experience, trend/market analysis, and campaign support. I bring a taste-led but performance-aware mindset, and I’m motivated to improve product discovery, conversion, retention, and overall brand growth through thoughtful experimentation.

Bridget Paige Roane

I am a fashion business graduate and brand strategist with hands-on experience across merchandising, collection strategy, retail environments, and marketing support. I work at the intersection of fashion, culture, and commercial performance, with a strong interest in e-commerce growth, Shopify merchandising, CRM/email marketing, and data-informed optimization. My background combines creative brand thinking with structured execution: product hierarchy, customer-facing retail experience, trend/market analysis, and campaign support. I bring a taste-led but performance-aware mindset, and I’m motivated to improve product discovery, conversion, retention, and overall brand growth through thoughtful experimentation.

Available to hire

I am a fashion business graduate and brand strategist with hands-on experience across merchandising, collection strategy, retail environments, and marketing support.

I work at the intersection of fashion, culture, and commercial performance, with a strong interest in e-commerce growth, Shopify merchandising, CRM/email marketing, and data-informed optimization. My background combines creative brand thinking with structured execution: product hierarchy, customer-facing retail experience, trend/market analysis, and campaign support. I bring a taste-led but performance-aware mindset, and I’m motivated to improve product discovery, conversion, retention, and overall brand growth through thoughtful experimentation.

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Language

Italian
Fluent
German
Advanced
English
Fluent

Work Experience

Branding Consultant at Nensi Avetisian
January 1, 2025 - June 1, 2025
Supported collection curation and product hierarchy to improve category balance, merchandising clarity, and commercial readiness. Conducted trend forecasting and market analysis to inform seasonal development and retail expansion decisions. Contributed to product storytelling/copy development for upcoming seasonal launches (SS2026). Supported coordination for creative production and launch assets across teams remotely, helping align brand direction with go-to-market execution.
Collection Advisor at Ok.Kino
January 1, 2025 - June 1, 2025
Advised on collection strategy with a focus on market positioning, material innovation, and brand differentiation. Led research and sourcing for responsible textiles, supporting product development decisions with a commercial + brand-aligned lens. Translated trend and material insights into actionable recommendations for prototyping and final selection.
Product Development Intern at GMA Accessories/ Capelli New York
June 1, 2023 - August 1, 2023
Collaborated cross-functionally on product development for shoes, handbags, and accessories. Conducted market research on trends and customer needs to support product and assortment decisions. Contributed to development processes requiring coordination, organization, and deadline-driven execution.
Showroom Assistant at JW Anderson
February 1, 2023 - Present
Managed and coordinated product samples. Executed professional product presentation in line with the brand’s visual merchandising standards.
Showroom Assistant at DION LEE
September 1, 2024 - Present
Assisted and provided support to account managers during sales appointments. Upheld the standard of professional brand representation.
Seasonal Sales Associate at Maje Spring St. Flagship Store
June 1, 2022 - September 1, 2022
Delivered high-touch customer service and built product confidence through trend and product knowledge. Developed a strong understanding of customer behavior, product discovery, and conversion in a fashion retail setting. Executed visual merchandising standards and maintained brand presentation on the sales floor.

Education

Undergraduate Degree in Fashion Business at Polimoda, School of Business
January 11, 2030 - June 1, 2025

Qualifications

Klaviyo Digital Marketing - (email marketing, segmentation, campaign/automation fundamentals)
January 11, 2030 - March 26, 2026
Digital Marketing, SEO, and AI Optimization - (analytics tracking, reporting fundamentals)
January 11, 2030 - March 26, 2026
GA4 Certified
March 26, 2026 - March 26, 2026

Industry Experience

Retail, Professional Services, Media & Entertainment, Software & Internet, Other