pitchdeck illustrator UXdesign
- Data Analyst
- Graphic Designer
- Marketing Analyst
- +2
I am a fashion business graduate and brand strategist with hands-on experience across merchandising, collection strategy, retail environments, and marketing support.
I am a fashion business graduate and brand strategist with hands-on experience across merchandising, collection strategy, retail environments, and marketing support.
I work at the intersection of fashion, culture, and commercial performance, with a strong interest in e-commerce growth, Shopify merchandising, CRM/email marketing, and data-informed optimization. My background combines creative brand thinking with structured execution: product hierarchy, customer-facing retail experience, trend/market analysis, and campaign support. I bring a taste-led but performance-aware mindset, and I’m motivated to improve product discovery, conversion, retention, and overall brand growth through thoughtful experimentation.
pitchdeck illustrator UXdesign
Advised on collection strategy with a focus on market positioning, material innovation, and brand differentiation. Led research and sourcing for responsible textiles, supporting product development decisions with a commercial + brand-aligned lens. Translated trend and material insights into actionable recommendations for prototyping and final selection.
Supported collection curation and product hierarchy to improve category balance, merchandising clarity, and commercial readiness. Conducted trend forecasting and market analysis to inform seasonal development and retail expansion decisions. Contributed to product storytelling/copy development for upcoming seasonal launches (SS2026). Supported coordination for creative production and launch assets across teams remotely, helping align brand direction with go-to-market execution.
Assisted and provided support to account managers during sales appointments. Upheld the standard of professional brand representation.
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