Bridget Paige Roane

Available to hire

I am a fashion business graduate and brand strategist with hands-on experience across merchandising, collection strategy, retail environments, and marketing support.

About

I am a fashion business graduate and brand strategist with hands-on experience across merchandising, collection strategy, retail environments, and marketing support.

I work at the intersection of fashion, culture, and commercial performance, with a strong interest in e-commerce growth, Shopify merchandising, CRM/email marketing, and data-informed optimization. My background combines creative brand thinking with structured execution: product hierarchy, customer-facing retail experience, trend/market analysis, and campaign support. I bring a taste-led but performance-aware mindset, and I’m motivated to improve product discovery, conversion, retention, and overall brand growth through thoughtful experimentation.

  • Joined March 2026

Industry experience

  • Retail
  • Professional Services
  • Media & Entertainment
  • Software & Internet
  • Other

Projects · 2

graphicdesigner pdf

  • Marketing Analyst
  • Project Manager

Work experience· 6 roles

Collection Advisor · Ok.KinoJan 2025 – Jun 2025 · 6 mos

Advised on collection strategy with a focus on market positioning, material innovation, and brand differentiation. Led research and sourcing for responsible textiles, supporting product development decisions with a commercial + brand-aligned lens. Translated trend and material insights into actionable recommendations for prototyping and final selection.

Branding Consultant · Nensi AvetisianJan 2025 – Jun 2025 · 6 mos

Supported collection curation and product hierarchy to improve category balance, merchandising clarity, and commercial readiness. Conducted trend forecasting and market analysis to inform seasonal development and retail expansion decisions. Contributed to product storytelling/copy development for upcoming seasonal launches (SS2026). Supported coordination for creative production and launch assets across teams remotely, helping align brand direction with go-to-market execution.

Showroom Assistant · DION LEESep 2024 – Present · 2 yrs 3 mos

Assisted and provided support to account managers during sales appointments. Upheld the standard of professional brand representation.

Product Development Intern · GMA Accessories/ Capelli New YorkJun 2023 – Aug 2023 · 3 mos
Showroom Assistant · JW AndersonFeb 2023 – Present · 3 yrs 10 mos
Seasonal Sales Associate · Maje Spring St. Flagship StoreJun 2022 – Sep 2022 · 4 mos

Education

Undergraduate Degree in Fashion Business · Polimoda, School of Business2030 – 2025

Certifications and awards

Klaviyo Digital Marketing - (email marketing, segmentation, campaign/automation fundamentals)2030 – 2026
Digital Marketing, SEO, and AI Optimization - (analytics tracking, reporting fundamentals)2030 – 2026
GA4 Certified2026

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