Available to hire
I’m Amanda Collette, a hands-on marketing leader who thrives on growing and scaling businesses while developing emerging leaders. I excel at strategically aligning marketing programs—covering demand generation, brand, content, product marketing, and growth strategy—from Series A startups to Fortune 100 companies, including IBM. I bring leadership coaching experience and practical, on-the-ground collaboration with sales, product, and executive teams to drive measurable results.
I partner with cross-functional teams to optimize marketing investments and accelerate ARR, while crafting compelling narratives for investors and stakeholders. My coaching background (ICF Certified Executive Coach) informs my collaborative leadership style, and I’ve built and scaled ABM programs for professional services clients, combining data-driven enablement with targeted, outcome-focused campaigns.
Experience Level
Language
English
Fluent
Work Experience
VP of Marketing at LawPro.ai
January 1, 2025 - PresentLead all marketing functions including demand generation, brand, content, product marketing, and growth strategy for an AI-driven legal technology platform. Architect and execute the GTM engine spanning demand, conversion, and expansion programs to drive pipeline, revenue growth, and market awareness. Develop positioning and messaging for Case360™, LegalDocs™, and Hallucination Prevention Technology™ with emphasis on trust, accuracy, and case value. Partner with Sales, Product, and executive leadership to align marketing investment with ARR targets and investor narratives. Oversee event strategy, co-branded research initiatives, and ABM programs targeting plaintiff personal injury law firms nationwide.
Fractional Marketing Leader at FeatureByte
January 1, 2023 - PresentGlobal Head of Demand Generation leading a team of nine to plan and execute full-funnel marketing programs that directly support pipeline and revenue growth targets, consistently increasing MQL volume, accelerating deal velocity, and improving lead-to-opportunity conversion rates. Managed a $5.5M B2B marketing budget across integrated campaigns, field marketing, ABM, events, webinars, and digital channels. Implemented Lead-to-Revenue model to improve visibility and conversion across the buyer journey; forecasted performance and delivered data-driven reporting.
Global Head of Demand Generation at BirchStreet Systems
January 1, 2023 - PresentLed demand generation strategy and execution for global markets, building a high-performing team and driving pipeline growth through ABM, events, content, and digital programs; collaborated with Sales and Customer Success to optimize upsell and renewal opportunities.
Director of Demand Generation at AceUp
January 1, 2021 - January 1, 2023Managed a team of six to plan and execute a comprehensive marketing strategy, successfully aligning efforts to achieve organizational pipeline and revenue targets of $8 million. Oversaw a $2M B2B budget across integrated campaigns, events, email nurture, webinars, website optimization, SEO, organic and paid social, ABM, and field/regional initiatives. Implemented a full lead scoring and ICP model; developed target account, ABM, and regional marketing playbooks and enablement tools.
Sr. Marketing Leader at Plex / Rockwell Automation
January 1, 2020 - January 1, 2021Drove $3.5M in marketing-sourced pipeline in 2020; executed 41 virtual events, webinars, and podcasts. Managed a $500K quarterly budget across ABM, events, webinars, collateral, and social channels. Defined, launched, and managed the Sendoso direct mail platform; trained a sales organization of 75+. Collaborated with extended stakeholder teams to determine messaging, content, and creative for marketing activities.
Sr. Marketing Leader at Workhuman
January 1, 2016 - January 1, 2020Drove 58% of Marketing Qualified Goals; generated $12.25M in sales-influenced opportunities within four months of program launch. Launched, trained, and enabled the Sales organization with SwaglQ direct mail platform. Managed, executed, and launched Smartpages for pipeline acceleration; led Drift and LinkedIn social selling enablement. Reported on and drove analysis of campaign activities; developed action plans for continuous performance improvement.
Marketing Programs Manager at MathWorks
January 1, 2014 - January 1, 2016Strategically planned, launched, managed, and executed innovative demand generation and integrated campaigns to generate awareness and increase sales pipeline with a team of three direct reports. Aligned Sales and Marketing goals to achieve maximum success for all go-to-market activities.
Marketing Programs Manager at IBM
January 1, 2006 - January 1, 2014Strategically planned, launched, managed, and executed innovative demand generation and integrated campaigns to generate awareness and increase sales pipeline with a team of three direct reports. Aligned Sales and Marketing goals to achieve maximum success for all go-to-market activities.
Marketing Programs Associate at New Balance
January 1, 2005 - January 1, 2006Supported marketing programs and campaigns, contributing to overall brand and demand generation initiatives.
Education
Bachelor in Marketing at Johnson & Wales University
December 31, 1999 - December 31, 2003Master of Business Administration at University of Phoenix
December 31, 2006 - January 1, 2009Qualifications
Industry Experience
Software & Internet, Professional Services, Media & Entertainment
Experience Level
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