Available to hire
I am a growth and CRM marketing professional focused on improving user engagement, conversion, and lead generation through targeted, data-driven communication strategies. I have experience across international markets and end-to-end campaign execution. I am the co-founder of a healthtech startup, leading user acquisition and brand development.
I thrive in collaborative environments, work well with cross-functional teams, and enjoy turning data insights into actionable marketing programs that drive measurable results.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Croatian
Fluent
English
Advanced
Italian
Beginner
Spanish; Castilian
Beginner
Work Experience
Marketing Coordinator (CRM & Recruitment) at University of Pécs
September 1, 2025 - PresentOversee CRM operations in Microsoft Dynamics for a pipeline of 3,500+ prospective student leads across international markets. Built segmentation and nurture workflows that boosted email engagement by ~25% and improved campaign responsiveness. Organized 10+ recruitment events with 70-80% attendance and managed end-to-end logistics to shorten post-event follow-up by ~30%. Designed and deployed MailerLite campaigns reaching 2,000+ contacts per send with 20-30% open rates and 5-8% CTR. Collaborated with marketing, admissions, and alumni to optimize messaging and lift lead-to-application conversions by ~15%. Led lead generation via forms, campaigns, and automated workflows, contributing to a 20% inbound-lead increase over 6 months. Monitored engagement and CRM behavior to refine strategies and advance lead progression.
Co-founder and Marketing Specialist at HealthMate
January 1, 2025 - PresentCo-founded a digital healthcare startup addressing accessibility challenges for international students navigating local healthcare systems. Defined and executed go-to-market strategy, acquiring 500+ early users within 6 months through campus-focused and digital channels. Built brand from zero, developing visual identity, tone of voice, and content ecosystem. Led all marketing initiatives across social media and campus channels, achieving 10–15% average engagement on short-form content. Produced and directed video campaigns reaching 20,000+ organic views monthly on TikTok and Instagram. Initiated and secured 5+ partnerships with student organizations and university networks to expand reach and adoption.
Education
BA at University of Pécs
September 1, 2022 - May 1, 2025Qualifications
Industry Experience
Education, Healthcare, Software & Internet, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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