Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a Creative Strategist and Video Producer with a passion for performance branding and a track record of turning ideas into high-performing content for DTC and local brands. I blend creative direction, on-location production, and retention-focused editing to deliver full-service campaigns from concept to conversion. I excel at bridging strategy with hands-on execution, helping emerging brands turn followers into customers through content that stops the scroll and drives measurable results. I partner across teams to craft platform-native concepts, scripts, and video assets that scale ROAS while maintaining brand voice.…I'm a Creative Strategist and Video Producer with a passion for performance branding and a track record of turning ideas into high-performing content for DTC and local brands. I blend creative direction, on-location production, and retention-focused editing to deliver full-service campaigns from concept to conversion. I excel at bridging strategy with hands-on execution, helping emerging brands turn followers into customers through content that stops the scroll and drives measurable results. I partner across teams to craft platform-native concepts, scripts, and video assets that scale ROAS while maintaining brand voice.

Rabih Farah

Creative Director, Video Editor, Film Producer, +2





I'm a Creative Strategist and Video Producer with a passion for performance branding and a track record of turning ideas into high-performing content for DTC and local brands. I blend creative direction, on-location production, and retention-focused editing to deliver full-service campaigns from concept to conversion. I excel at bridging strategy with hands-on execution, helping emerging brands turn followers into customers through content that stops the scroll and drives measurable results. I partner across teams to craft platform-native concepts, scripts, and video assets that scale ROAS while maintaining brand voice.…I'm a Creative Strategist and Video Producer with a passion for performance branding and a track record of turning ideas into high-performing content for DTC and local brands. I blend creative direction, on-location production, and retention-focused editing to deliver full-service campaigns from concept to conversion. I excel at bridging strategy with hands-on execution, helping emerging brands turn followers into customers through content that stops the scroll and drives measurable results. I partner across teams to craft platform-native concepts, scripts, and video assets that scale ROAS while maintaining brand voice.

Available to hire

I’m a Creative Strategist and Video Producer with a passion for performance branding and a track record of turning ideas into high-performing content for DTC and local brands. I blend creative direction, on-location production, and retention-focused editing to deliver full-service campaigns from concept to conversion.

I excel at bridging strategy with hands-on execution, helping emerging brands turn followers into customers through content that stops the scroll and drives measurable results. I partner across teams to craft platform-native concepts, scripts, and video assets that scale ROAS while maintaining brand voice.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Creative Strategist at Olly Fresco’s

March 1, 2021 - January 1, 2026

Developed data-driven creative strategies for DTC and local brands, reducing cost-per-acquisition and increasing ROAS across Meta and TikTok ads. Directed end-to-end video production, including scripting, storyboarding, on-location videography, and retention-driven editing for paid social and organic content. Managed paid ad campaigns with ongoing creative testing, audience analysis, and performance optimization to scale what converts. Produced high-retention video edits incorporating dynamic captions, sound design, and pacing strategies to maximize viewer retention and click-through rates. Served as sole creative partner for emerging brands, bridging the gap between high-level strategy and hands-on production to eliminate multi-vendor friction.

Creative Strategist & Video Editor (Remote) at Instrument

July 1, 2024 - February 1, 2026

Developed performance-driven creative strategies for DTC brands, translating business goals into video concepts, hooks, and scripts optimized for Meta and TikTok. Analyzed ad performance data to identify winning creative patterns, iterating on hooks, formats, and audiences to lower CPAs and scale ROAS. Authored creative briefs and testing roadmaps that aligned stakeholders on objectives before production began. Edited high-retention video ads and organic content using dynamic captions, sound design, pacing, and motion graphics tailored to platform-specific best practices. Managed post-production workflows independently, delivering final assets formatted for TikTok, Instagram Reels, YouTube Shorts, and Meta Ads. Sourced and curated b-roll, music, and stock footage to enhance storytelling when original footage was limited. End-to-end ownership from concept to export, collaborating remotely with founders, marketing leads, and UGC creators to maintain brand consistency and meet tight deadl