I'm Jessica Druchok, a junior Social & Short-Form Marketing Specialist for fashion and beauty brands. I generate 3.5M+ organic views across TikTok and Instagram Reels by blending viral content instincts with platform-native storytelling. I bring frontline consumer insights from Tier 1 Sephora sales and a hands-on approach to content calendars, Canva-driven creative production, SEO updates, and data-driven improvements to reach, retention, and engagement.

Jessica Druchok

I'm Jessica Druchok, a junior Social & Short-Form Marketing Specialist for fashion and beauty brands. I generate 3.5M+ organic views across TikTok and Instagram Reels by blending viral content instincts with platform-native storytelling. I bring frontline consumer insights from Tier 1 Sephora sales and a hands-on approach to content calendars, Canva-driven creative production, SEO updates, and data-driven improvements to reach, retention, and engagement.

Available to hire

I’m Jessica Druchok, a junior Social & Short-Form Marketing Specialist for fashion and beauty brands. I generate 3.5M+ organic views across TikTok and Instagram Reels by blending viral content instincts with platform-native storytelling.

I bring frontline consumer insights from Tier 1 Sephora sales and a hands-on approach to content calendars, Canva-driven creative production, SEO updates, and data-driven improvements to reach, retention, and engagement.

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Language

English
Fluent

Work Experience

Sales Associate / Operations at Sephora
August 1, 2025 - Present
Generated approximately $4,000/month in product sales through consultative selling and personalized recommendations; built deep product knowledge across skincare, makeup, and beauty categories, translating customer needs into benefit-led recommendations. Supported product launches and merchandising execution to ensure on-brand presentation and operational accuracy. Delivered high-volume customer interactions while supporting daily, weekly, and monthly KPIs.
Social Media & Digital Marketing Coordinator at Care Bridge Documentation
May 1, 2025 - September 1, 2025
Owned weekly content calendars across LinkedIn, Facebook, and Instagram, establishing a consistent posting cadence to support engagement-focused content iteration. Drove 20% follower growth over 5 months by improving posting consistency, strengthening creative hooks, and refining captions. Designed platform-specific creatives using Canva while maintaining a consistent brand voice across channels. Reviewed reach and engagement performance weekly to inform content formats, posting strategy, and future planning. Rewrote and optimized core website pages to improve structure, clarity, and keyword alignment for organic discoverability. Managed community engagement by responding to comments/messages and escalating issues as needed.
Social Media & Digital Marketing Coordinator at CareBridge Documentation
May 1, 2025 - September 1, 2025
Owned weekly content calendars across LinkedIn, Facebook, and Instagram; established consistent posting cadence to support engagement-focused content iteration. Drove 20% follower growth over 5 months by improving posting consistency and refining captions. Designed platform-specific creatives in Canva while maintaining a consistent brand voice across channels. Reviewed reach and engagement weekly to inform content format, posting strategy, and future planning. Reworked and optimized core website pages for improved structure, clarity, and keyword alignment to support organic discoverability. Managed community engagement by responding to comments and messages and escalating issues as needed.
Sales Associate at Ardene
July 1, 2024 - August 1, 2025
Supported in-store sales through customer service, product recommendations, and efficient checkout execution. Operated POS system and maintained cash-handling accuracy, including till balancing and reconciliation. Maintained merchandising standards through restocking, organization, and visual presentation.
Independent Fashion & Lifestyle Content Creator
January 1, 2024 - Present
Conceived, produced, and published short-form fashion and beauty content across TikTok and Instagram Reels, generating 3.5M+ total organic views and building a community of 1.8K+ followers. Developed viral content strategies by analyzing platform trends, retention metrics, and audience behavior to optimize hooks, pacing, and storytelling. Achieved multiple videos exceeding 100K views through iterative testing of formats, trending audio, and content structure—without paid promotion. Managed the full content life cycle, including scripting, filming, editing, caption writing, and performance review. Used platform analytics to continually refine content approach and improve reach, retention, and engagement.
Independent Fashion & Lifestyle Content Creator at Self-Employed
January 1, 2024 - Present
Conceptualize, produce, and publish short-form fashion and beauty content across TikTok and Instagram Reels; generated 3.5M+ organic views and built a community of 1.8K+ followers. Developed viral content strategies by analyzing platform trends and audience behavior; managed full content lifecycle including scripting, filming, editing, captions, and performance review.

Education

Marketing Diploma at Centennial College
January 1, 2024 - April 1, 2026
Psychology at Western University
January 1, 2022 - January 1, 2024
General Arts & Science at George Brown College
January 1, 2021 - January 1, 2022
Marketing Diploma at Centennial College
January 1, 2024 - April 1, 2026
Psychology at Western University
January 1, 2022 - December 31, 2024
General Arts & Science at George Brown College
January 1, 2021 - December 31, 2022

Qualifications

Hootsuite Certification
January 11, 2030 - March 26, 2026
Google Ads Certification
January 11, 2030 - March 26, 2026
Microsoft Excel Certification (Academic)
January 11, 2030 - March 26, 2026
Hootsuite Certification
January 11, 2030 - March 26, 2026
Google Ads Certification
January 11, 2030 - March 26, 2026
Microsoft Excel Certification (Academic)
January 11, 2030 - March 26, 2026

Industry Experience

Retail, Media & Entertainment, Consumer Goods