SEO strategist with 8+ years of experience driving organic growth for SaaS, B2B, eCommerce, and AI-led brands. I specialize in Technical SEO, AI Search Optimization (AEO/GEO), EEAT-driven content systems, and large-scale indexing strategies to improve non-branded visibility and AI Overview presence. I’ve delivered measurable outcomes across WordPress and Shopify ecosystems and enterprise-style product inventories—growing users, enquiries, and revenue through intent-based keyword strategies, crawlability/indexing improvements, and AI-first answer engine optimization.

VIDYA V MADHU

SEO strategist with 8+ years of experience driving organic growth for SaaS, B2B, eCommerce, and AI-led brands. I specialize in Technical SEO, AI Search Optimization (AEO/GEO), EEAT-driven content systems, and large-scale indexing strategies to improve non-branded visibility and AI Overview presence. I’ve delivered measurable outcomes across WordPress and Shopify ecosystems and enterprise-style product inventories—growing users, enquiries, and revenue through intent-based keyword strategies, crawlability/indexing improvements, and AI-first answer engine optimization.

Available to hire

SEO strategist with 8+ years of experience driving organic growth for SaaS, B2B, eCommerce, and AI-led brands. I specialize in Technical SEO, AI Search Optimization (AEO/GEO), EEAT-driven content systems, and large-scale indexing strategies to improve non-branded visibility and AI Overview presence.

I’ve delivered measurable outcomes across WordPress and Shopify ecosystems and enterprise-style product inventories—growing users, enquiries, and revenue through intent-based keyword strategies, crawlability/indexing improvements, and AI-first answer engine optimization.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

English
Fluent
Malayalam
Fluent

Work Experience

Service Manager at AETHER (EV)
September 1, 2024 - Present
Lead and mentor a team of service professionals, enhancing performance and development. Implement cost-effective strategies to manage budgets and optimize service processes. Handle customer complaints and ensure service excellence. Utilize CRM software, DMS, Salesforce, and Zendesk for workflow automation and customer interactions. Introduced process improvements that increased operational efficiency. Supervise end-to-end daily operations of the service center, ensuring team performance and customer satisfaction. Lead interviews, onboarding, and performance reviews of service staff. Oversee HR functions at the branch level, including leave management, employee scheduling, and conflict resolution. Implement operational improvements that boosted service efficiency by 30%. Act as the primary point of contact between the management and ground team.
SEO Strategist at Diluvian Digital
May 1, 2024 - Present
Led large-scale eCommerce SEO optimization for a luxury art & collectibles platform, increasing active users from 75K to 140K+. Optimized discoverability across 5,000+ product pages and improved international keyword visibility using search intent targeting and indexing-focused technical SEO. Additionally drove product-led SEO growth for a luxury bathroom & sanitaryware brand, increasing organic users from 5.3K to 15K+ and achieving 80% growth in customer enquiries through conversion-focused content and SEO. Built AI-first content and answer-engine optimization strategies for media and PR initiatives, achieving 15+ Google AI Overview rankings and AI Overview visibility within 24 hours of publishing, including visibility alongside high-authority and Google-owned sources. Worked on Web3/crypto SEO, generating sales-qualified leads through organic acquisition and improving topical authority in competitive markets, and supported industrial/manufacturing SEO by strengthening technical SEO
Service Advisor at KVR Cars
February 1, 2024 - August 1, 2024
Delivered high-quality customer service, resolving concerns and improving satisfaction levels. Collaborated with cross-functional teams to enhance issue resolution and service processes. Conducted market research to better understand customer needs and improve services. Achieved a 90% customer satisfaction rate through excellent issue handling. Implemented service enhancements, improving efficiency by 90%.
SEO/SEM Marketing Specialist at Asterbyte Software Systems Pvt. Ltd
June 1, 2022 - April 30, 2024
Executed SEO and content strategies for an AI-powered emotion analysis platform, improving keyword rankings within four months and increasing organic traffic by 40% through keyword strategy and technical SEO optimization. Performed competitor research and audience analysis to support business growth, and leveraged LinkedIn Sales Navigator and content testing approaches to improve outreach and engagement.
Freelance Digital Marketing Specialist at IB Design Street (Freelance)
January 1, 2021 - May 31, 2022
Developed customized SEO strategies for B2B and B2C businesses across multiple industries. Increased annual lead generation by 50% using SEO and digital marketing campaigns. Improved user retention by 15% through optimized landing pages and engagement-focused content. Measured SEO performance using analytics tools and delivered data-driven recommendations.
Freelance Digital Marketing Specialist at IB Design
January 1, 2021 - May 31, 2022
Developed tailored SEO strategies for B2B and B2C businesses across multiple industries. Increased annual lead generation by 50% through SEO and digital marketing campaigns, improved user retention by 15% via landing page optimization, and created engagement-focused content. Monitored performance with analytics tools and delivered data-driven optimization recommendations.
Digital Marketing Executive at TLM Studios Pvt. Ltd
December 1, 2020 - January 31, 2021
Managed content strategy and social media execution across Facebook, Instagram, LinkedIn, Pinterest, YouTube, and Twitter. Increased social engagement and brand visibility through content planning, audience research, competitor analysis, and campaign performance optimization. Created content calendars and managed multi-platform publishing workflows.
Service Advisor & Sales Associate at Popular Vehicles Pvt Ltd.
November 1, 2018 - October 1, 2023
Transitioned from auto painting to sales and service advisory, showcasing adaptability. Built and maintained strong customer relationships, increasing sales and retention rates. Conducted test drives and provided detailed product demonstrations to customers. Consistently exceeded sales targets, achieving recognition for high performance.
Digital Marketing Executive at Netventure Digital Solutions Pvt. Ltd
February 1, 2018 - February 28, 2020
Managed PPC and Facebook Ads campaigns to improve traffic acquisition. Analyzed SEO and campaign performance using Google Analytics, SEMrush, and Moz. Built and optimized landing pages and regional campaign content to improve engagement. Conducted competitor benchmarking and search trend analysis, improving Google search visibility through on-page optimization and search-focused content.

Education

Bachelor of Business Administration at ASBM Business School
January 11, 2030 - March 27, 2026
B.Tech – Computer Science & Engineering at Mangalam College of Engineering
January 1, 2013 - December 31, 2016
Diploma – Computer Hardware Maintenance at GPTC Cherthala
January 1, 2010 - January 1, 2013
B.Tech – Computer Science & Engineering at Mangalam College of Engineering
January 1, 2013 - January 1, 2016
Diploma – Computer Hardware Maintenance at GPTC Cherthala
January 1, 2010 - January 1, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Retail, Media & Entertainment, Manufacturing, Professional Services, Gaming