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I am a marketing and communications professional with over 10 years of experience shaping brand identity and delivering high-impact campaigns across public and private sectors. My strength lies in turning complex ideas into clear, compelling messaging that resonates with audiences and drives results. In leadership roles at Palitra L Publishing, the Ministry of Internal Affairs of Georgia, and VTB Bank Georgia, I have led rebranding efforts, built long-term digital strategies, and steered cross-functional teams to success—while maintaining a strong focus on public engagement and stakeholder communications.…I am a marketing and communications professional with over 10 years of experience shaping brand identity and delivering high-impact campaigns across public and private sectors. My strength lies in turning complex ideas into clear, compelling messaging that resonates with audiences and drives results. In leadership roles at Palitra L Publishing, the Ministry of Internal Affairs of Georgia, and VTB Bank Georgia, I have led rebranding efforts, built long-term digital strategies, and steered cross-functional teams to success—while maintaining a strong focus on public engagement and stakeholder communications.

Ana Aptsiauri

Brand Strategist, Marketing Strategist, Digital Marketer, +2

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I am a marketing and communications professional with over 10 years of experience shaping brand identity and delivering high-impact campaigns across public and private sectors. My strength lies in turning complex ideas into clear, compelling messaging that resonates with audiences and drives results. In leadership roles at Palitra L Publishing, the Ministry of Internal Affairs of Georgia, and VTB Bank Georgia, I have led rebranding efforts, built long-term digital strategies, and steered cross-functional teams to success—while maintaining a strong focus on public engagement and stakeholder communications.…I am a marketing and communications professional with over 10 years of experience shaping brand identity and delivering high-impact campaigns across public and private sectors. My strength lies in turning complex ideas into clear, compelling messaging that resonates with audiences and drives results. In leadership roles at Palitra L Publishing, the Ministry of Internal Affairs of Georgia, and VTB Bank Georgia, I have led rebranding efforts, built long-term digital strategies, and steered cross-functional teams to success—while maintaining a strong focus on public engagement and stakeholder communications.

Available to hire

I am a marketing and communications professional with over 10 years of experience shaping brand identity and delivering high-impact campaigns across public and private sectors. My strength lies in turning complex ideas into clear, compelling messaging that resonates with audiences and drives results.

In leadership roles at Palitra L Publishing, the Ministry of Internal Affairs of Georgia, and VTB Bank Georgia, I have led rebranding efforts, built long-term digital strategies, and steered cross-functional teams to success—while maintaining a strong focus on public engagement and stakeholder communications.

Skills

Copywriting

Branding

Experience Level

Copywriting

Expert

Branding

Expert

Language

Georgian

Fluent

English

Fluent

Russian

Advanced

French

Advanced

Work Experience

Digital Marketing and Brand Manager at Service Agency of the Ministry of Internal Affairs of Georgia

April 1, 2019 - June 1, 2024

Led agency rebranding efforts; created a full brand guide and visual identity with a design team; developed and executed a long-term digital marketing strategy; grew the Agency’s Facebook following from 76K to 85K, with 91% engagement growth, 1.9M Reels views, 250K+ reach and 199K impressions from non-followers; posts exceeded median reach by 517%; modernized the website structure; monitored media mentions and prepared briefs for leadership; communicated legislative updates; represented the Agency at public events and with foreign delegations; completed 112 Public Safety Command Center comms training.

Digital Marketing and Brand Manager at VTB Bank Georgia

December 1, 2017 - September 1, 2018

Oversaw full-scale rebranding of 37 branches and service centers; coordinated production and rollout with external agencies; transitioned digital marketing operations in-house; established internal systems for campaign planning, execution, and reporting; directed social media strategy and content; tracked performance to identify optimization opportunities.

Freelance Translator at Palitra L Publishing

January 1, 2017 - Present

Translating bestselling books on business, management, leadership and self-help from English to Georgian for the 'Blue Ocean' project.

Marketing Project Manager at VTB Bank Georgia

December 1, 2016 - December 1, 2017

Collaborated with sales and executive teams to align marketing initiatives with growth targets; designed and implemented the VTB Bonus customer loyalty program; co-developed Georgia’s first Video Bank enabling remote banking; planned corporate events for up to 1,000 attendees; managed external vendor relationships from briefing to delivery.

Marketing Specialist at VTB Bank Georgia

August 1, 2015 - December 1, 2016

Supported multi-channel marketing and PR campaigns from concept to execution; conducted data analysis and market research to inform strategy; developed and launched an internal learning platform; coordinated the #i'mthe16player national campaign during the 2015 Rugby World Cup.

Marketing Intern at VTB Bank Georgia

September 1, 2014 - August 1, 2015

Provided day-to-day operational support across marketing, sales, and legal departments; managed organization, distribution, and archiving of promotional materials to ensure consistent availability.