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I'm a brand manager with 4+ years driving growth across luxury and premium brands in Saudi Arabia, Egypt, and France. I work across the full brand spectrum—from digital strategy and content frameworks to campaign management and on-ground activations. I believe brands should perform commercially as well as aesthetically, and I craft identities that connect emotionally with audiences. I have experience leading cross-functional teams, managing multi-market campaigns, and coordinating remote workflows across time zones. I thrive on building strong brand narratives, delivering measurable growth, and turning guest experiences into lasting loyalty.…I'm a brand manager with 4+ years driving growth across luxury and premium brands in Saudi Arabia, Egypt, and France. I work across the full brand spectrum—from digital strategy and content frameworks to campaign management and on-ground activations. I believe brands should perform commercially as well as aesthetically, and I craft identities that connect emotionally with audiences. I have experience leading cross-functional teams, managing multi-market campaigns, and coordinating remote workflows across time zones. I thrive on building strong brand narratives, delivering measurable growth, and turning guest experiences into lasting loyalty.

Malak Heider

Brand Strategist, Brand Designer, Content Creator, +2

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I'm a brand manager with 4+ years driving growth across luxury and premium brands in Saudi Arabia, Egypt, and France. I work across the full brand spectrum—from digital strategy and content frameworks to campaign management and on-ground activations. I believe brands should perform commercially as well as aesthetically, and I craft identities that connect emotionally with audiences. I have experience leading cross-functional teams, managing multi-market campaigns, and coordinating remote workflows across time zones. I thrive on building strong brand narratives, delivering measurable growth, and turning guest experiences into lasting loyalty.…I'm a brand manager with 4+ years driving growth across luxury and premium brands in Saudi Arabia, Egypt, and France. I work across the full brand spectrum—from digital strategy and content frameworks to campaign management and on-ground activations. I believe brands should perform commercially as well as aesthetically, and I craft identities that connect emotionally with audiences. I have experience leading cross-functional teams, managing multi-market campaigns, and coordinating remote workflows across time zones. I thrive on building strong brand narratives, delivering measurable growth, and turning guest experiences into lasting loyalty.

Available to hire

I’m a brand manager with 4+ years driving growth across luxury and premium brands in Saudi Arabia, Egypt, and France. I work across the full brand spectrum—from digital strategy and content frameworks to campaign management and on-ground activations. I believe brands should perform commercially as well as aesthetically, and I craft identities that connect emotionally with audiences.

I have experience leading cross-functional teams, managing multi-market campaigns, and coordinating remote workflows across time zones. I thrive on building strong brand narratives, delivering measurable growth, and turning guest experiences into lasting loyalty.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

Arabic

Fluent

English

Fluent

French

Fluent

Spanish; Castilian

Advanced

Work Experience

Head of Brands / Brand Manager at ACL Jeddah

December 1, 2024 - Present

Owned brand strategy, tone of voice, and guest experience across 7 F&B concepts (ne dining, casual, members' club, bakery, pop-up). Delivered +469% YOY Ramadan sales growth for ALIEIA and +93% YOY sales growth for KHALILA \"1001 Nights\" through narrative-led experiential programming. Scaled ALIEIA from 600 to 54,350 followers (+34.8% YOY) and launched The Good Butcher from zero to 12,000 followers with no paid acquisition. Managed a cross-functional team of 4 (content, social media, operations) with full ownership of timelines and brand standards.

Senior Account Manager at MO4 Network

July 1, 2023 - November 1, 2024

Managed multi-brand hospitality accounts (Alieia, Khalila, The Social Kitchen, The Social Bakery) as primary client contact. Built and executed KPI-aligned social media strategies with regular performance reporting and growth analysis. Coordinated experiential campaigns, content calendars, and photo/video productions across concurrent client timelines.

Digital Communications Officer, US & MEA at Galeries Lafayette

July 1, 2022 - June 1, 2023

Ran paid and owned digital campaigns targeting US and MEA audiences for the Paris flagship store. Worked with distributed creative and media teams across time zones to improve campaign performance and message relevance. Built hands-on expertise in multi-channel digital communications in a global luxury retail environment.