Business Development Coordinator at Mercedes-Benz

Mapping end-to-end customer journeys across digital and physical touchpoints, identifying pain points and improvement areas. Leveraging CRM data to design targeted campaigns and optimize lead management, increasing conversion and customer engagement. Collaborating with cross-functional teams (sales, aftersales, systems) to ensure seamless customer experience execution. Managing projects to recover lost sales opportunities, driving retention and revenue growth. Monitoring customer feedback and satisfaction metrics (e.g., NPS) and translating insights into actionable improvements. Driving process improvements in aftersales and test drive operations, increasing test drive volume by 220% and service efficiency by 20%. Coordinating backoffice and call center operations to maintain efficient workflows and high service quality.

Influencer Marketing Specialist at Boom Digitale

Used Excel to track and analyze influencer performance metrics, budget allocation and ROI to optimize influencer marketing processes. Created detailed reports on campaign KPIs, including follower growth and revenue impact, leveraging Excel to visualize trends and outcomes. Integrated data from Meta analytics tools and Ikas to Excel for comprehensive performance analysis. Increased Instagram followers by 11% and achieved 100% revenue growth through optimized influencer campaigns.

Marketing and Business Development Intern at Dpointgroup

Led a tourism app project, analyzed customer data and drive engagement through process innovations. Created a document management system that improved workflow efficiency. Identified market risks during research on international expansion and recommended strategies to reduce challenges. Collaborated in a multicultural team, enhancing cross-cultural communication skills.